Miami, FL–(HISPANIC PR WIRE)–April 30, 2007–Hispanic PR Wire and the Greater Ft. Worth Chapter of the Public Relations Society of America (PRSA) are hosting an in-depth, professional development seminar in Ft. Worth on Wednesday, May 9, 2007 titled “From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives in 2007.” The program will feature Hispanic PR Wire President and CEO Manny Ruiz in a presentation that is traveling to dozens of PRSA chapters during the “2007 Hispanic PR & Marketing Strategies Tour.”
The seminar will feature insights, tactics and tools for execution and measurement of a successful Hispanic market public relations program with a concentration on media relations. Tips on setting goals and benchmarking Hispanic initiatives also will be discussed. Attendees will receive tip sheets for pitching local media as well as handouts on Hispanic PR case studies and media profiles.
Wednesday, May 9, 2007
11:30am-noon Registration/ Networking
noon-1pm Lunch/Presentation/ Questions & Answers
Petroleum Club, Carter-Burgess Plaza, 777 Main St., 39th floor
Free valet in parking garage at Seventh and Commerce streets
PRSA members – $25, Non-members – $30, PRSSA students – $20
Lunch will be provided
Register online by noon May 4 at http://www.fortworthprsa.org or email@example.com
Manny Ruiz, president and CEO, Hispanic PR Wire
Manny Ruiz is the president and CEO of <a href="http://www.hispanicprwire.com"Hispanic PR Wire (HPRW), the nation’s leading Hispanic press release wire service. In addition to his duties at HPRW, Ruiz is a managing partner of
<a href="http://www.hispanicmarketpro.com"Hispanic Market Pro, a service that produces professional development audio conferences for Hispanic marketers, <a href="http://www.hdnweb.com"Hispanic Digital Network, the nation’s first network of Hispanic publications online, <a href="http://www.latinclips.com"LatinClips, a leading U.S. Hispanic monitoring service and <a href="http://www.contextolatino.com"ConTexto Latino, the PR industry’s first Hispanic editorial features service. Between his various roles, he also co-publishes the nation’s only monthly Hispanic PR newsletter, The Hispanic PR Monitor.
He is currently a co-chair of the Public Relations Society of America’s (PRSA) Diversity Committee and is is a former board member of PRSA’s Miami Chapter and a previous co-chair of its Hispanic Market Section. Prior to HPRW, Ruiz was a founder and media relations director of the National Hispanic Market Practice of Porter Novelli (PN). While at PN, he played a central role in the success of Florida’s anti-teen smoking campaign “truth.” He spearheaded Florida media relations for “truth” which for two consecutive years swept all of the PR industry’s most coveted awards including the PRSA Silver Anvil Award of Excellence.
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