Hispanic PR Wire and PRSA Co-Host Jacksonville Seminar August 16 on Best...

Hispanic PR Wire and PRSA Co-Host Jacksonville Seminar August 16 on Best Practices in Hispanic Media Relations and Measurement

Top caliber professional development program is part of the 2007 Hispanic PR & Marketing Strategies Tour created by Hispanic PR Wire in alliance with PRSA


Miami, FL–(HISPANIC PR WIRE)–August 6, 2007–Hispanic PR Wire and the Jacksonville Chapter of the Public Relations Society of America (PRSA) are hosting an in-depth, professional development seminar in Jacksonville on Thursday, August 16, 2007 titled “From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives in 2007.” The program will feature Hispanic PR Wire President Corporate Communications Manager and PRSA Miami Chapter President Natalia Flores, ARP in a presentation that is traveling to dozens of PRSA chapters during the “2007 Hispanic PR & Marketing Strategies Tour.” In addition, the session will also include local market highlights and case studies from Diane Brunet, president, Brunet-García Multicultural Advertising & Public Relations.

Sponsored by Brunet-García Multicultural Advertising & Public Relations, the seminar will feature insights, tactics and tools for execution and measurement of a successful Hispanic market public relations program with a concentration on media relations. Tips on setting goals and benchmarking Hispanic initiatives will be discussed and local media tip sheets will be provided.


Thursday, August 16, 2007

11:30am-noon Registration/ Networking

noon-1:15pm Lunch/Presentation/ Questions & Answers


University of North Florida, University Center

12000 Alumni Drive, Jacksonville, FL 32224 (904.620.4222)



$20 Students, $25 Members, $30 Non-Members and Walk-Ups


RSVP online at http://www.nfprsa.org no later than Monday, August 13 at 5 pm.

Speaker Bios:

Natalia Flores, APR, corporate communications manager, Hispanic PR Wire and PRSA Miami Chapter president

Natalia A. Flores, APR is the corporate communications manager for Hispanic PR Wire, Inc. and is currently the president of the Miami chapter of PRSA. She is responsible for managing and directing the marketing and public relations strategies for <a href="http://www.hispanicprwire.com"Hispanic PR Wire, Inc. and sister companies <a href="http://www.latinclips.com"LatinClips, <a href="http://www.hdnweb.com"Hispanic Digital Network, <a href="http://www.contextolatino.com"ConTexto and <a href="http://www.hispanicmarketpro.com"Hispanic Market Pro. She is the managing director of Hispanic Market Pro (HMP), which is a series of monthly national educational teleseminars for advertising and public relations executives on reaching the burgeoning Hispanic market. Flores has public relations experience with local, national and international communications outreach as well as event planning and coordination while working at top-notch global agencies Burson-Marsteller and Porter Novelli in Florida.

Flores has worked on award-winning campaigns including the 4th Annual Latin GRAMMY Awards show in Miami and a strategic financial restructuring communications campaign for NII Holdings (formerly Nextel International), which have garnered accolades and honorable mentions from PRSA Silver Anvil, PRWEEK, SABRE, Bulldog Reporter, and The Association for Women in Communications’ Clarion Awards. In 2004, she was named a PRWEEK Awards Young PR Professional finalist.

Diane Brunet, president, Brunet-García Multicultural Advertising & Public Relations With more than 20 years experience in all facets of marketing, advertising and public relations, Diane Brunet formed her own communications company early in 2003. A minority-owned enterprise, Brunet-García Multicultural Advertising & Public Relations creates cross-cultural advertising and public involvement strategies. It is Brunet’s mission and her firm’s purpose to craft powerful and compelling messages to reach diverse cultural audiences. Prior to forming her own firm, she held management positions for both advertising agencies and corporations, as well as serving as an independent communications consultant. Some of her clients have included The John Harland Company, Kimberly-Clark, Coca-Cola, The Network of City Business Journals, Sprint, Time Warner Cable, Dave & Buster’s, The Weather Channel, The Golf Channel, and Walt Disney World Resorts.

Recently, she oversaw the public relations and community outreach efforts to Florida’s 2.7 million Hispanics for the Florida DOT’s “Click It or Ticket” campaign. In addition, she oversees multicultural marketing strategy for agency clients such as the Florida Department of Health, Interline Brands, the Jacksonville Public Library, Haskell and Vistakon.

A member of the Jacksonville Women’s Network, the International Association of Business Communicators, Women in Film, and Vice President of the First Coast Hispanic Chamber of Commerce, she is a multiple Gold Addy winner for excellence in advertising and communications.

NOTE TO EDITORS: High-resolution images are available at: http://www.hispanicprwire.com/home.php?l=in



Cheryl Munn, APR


Hispanic PR Wire and PRSA Co-Host Jacksonville Seminar August 16 on Best Practices in Hispanic Media Relations and Measurement