Hispanic PR Wire, PRSA and HPRA Co-Host Los Angeles Panel July 19...

Hispanic PR Wire, PRSA and HPRA Co-Host Los Angeles Panel July 19 on Multicultural Public Relations

Top caliber professional development program is part of the 2007 Hispanic PR & Marketing Strategies Tour created by Hispanic PR Wire in alliance with PRSA


Miami, FL–(HISPANIC PR WIRE)–July 16, 2007–Hispanic PR Wire, the Los Angeles Chapter of the Public Relations Society of America (PRSA), and the Hispanic Public Relations Association (HPRA) are hosting a professional development panel in Los Angeles on Thursday, July 19, 2007 titled “Maximizing Your Multicultural Initiatives in 2007.” The program will be moderated by Romina Bongiovanni, vice president, Edelman Multicultural and HPRA president and will feature Manny Ruiz, president and CEO, Hispanic PR Wire and Leslie Yngojo-Bowes, president and founder of U.S. Asian Wire; Kevin Hooks, senior vice president of the Axis Agency, Weber Shandwick’s multicultural marketing partner; and Jimmy Lee, vice president, IW Group, a leading Los Angeles-based agency targeting the in Asian community. Similar programs are traveling to dozens of PRSA chapters during the “2007 Hispanic PR & Marketing Strategies Tour.”

The distinguished panel will feature insights on the following topics:

— What are the key facts and figures about the U.S. Hispanic, African American and U.S. Asian markets?

— What are the top trends in multicultural/ethnic public relations?

— What kind of research should be conducted prior to executing a multi-ethnic campaign? What resources are useful?

— What are the common mistakes that marketers make in targeted multicultural or integrated campaigns?

— What kinds of campaigns are especially suited for multicultural outreach? Which ones aren’t?

— How are these ethnic groups driving the Web 2.0 era? What are the dynamics of each segment?

— What are the similarities and differences in media preferences among the different ethnic groups?

— What are the key ingredients of an effective multicultural marketing program?

Thursday, July 19, 2007
8:30-9am Registration/Networking
9-10am Breakfast/Program

Luxe Hotel Sunset Boulevard
11461 Sunset Blvd.
Los Angeles CA 90049

PRSA/HPRA Members: $20; Non-members/guests: $30; Associate members and students: $15

Register online at http://www.prsa-la.org

Speaker Bios:

Manny Ruiz, president and CEO, Hispanic PR Wire

Manny Ruiz is the president and CEO of Hispanic PR Wire (HPRW), the nation’s leading Hispanic press release wire service. In addition to his duties at HPRW, Ruiz is a managing partner of Hispanic Market Pro, a service that produces professional development audio conferences for Hispanic marketers, Hispanic Digital Network, the nation’s first network of Hispanic publications online, LatinClips, a leading U.S. Hispanic monitoring service and ConTexto Latino, the PR industry’s first Hispanic editorial features service. Between his various roles, he also co-publishes the nation’s only monthly Hispanic PR newsletter, The Hispanic PR Monitor. He is currently a co-chair of the Public Relations Society of America’s (PRSA) Diversity Committee and is a former board member of PRSA’s Miami Chapter and a previous co-chair of its Hispanic Market Section. Prior to HPRW, Ruiz was a founder and media relations director of the National Hispanic Market Practice of Porter Novelli (PN). While at PN, he played a central role in the success of Florida’s anti-teen smoking campaign “truth.” He spearheaded Florida media relations for “truth” which for two consecutive years swept all of the PR industry’s most coveted awards including the PRSA Silver Anvil Award of Excellence.

Leslie Yngojo-Bowes, president and founder, U.S. Asian Wire

As president and founder of U.S. Asian Wire, Inc., Leslie Yngojo-Bowes has drawn on twenty-four years of experience in news distribution, broadcast television and radio, providing her with expertise in media relations, marketing, on-air promotion, music programming and production. Before developing U.S. Asian Wire, she served as the domestic media relations manager for global news distributor, Business Wire in New York. Prior to that, she served as creative services associate at WNBC-TV in New York. She also worked in the promotions and programming department at WWOR-TV in Secaucus, New Jersey. Yngojo-Bowes began her career in radio, having worked at three major market classical music stations: KUSC radio in Los Angeles, WQXR radio in New York, and KKHI radio in San Francisco. Her appreciation of diversity in journalism, and its impact on all facets of media, was whetted while studying broadcasting at City College of San Francisco 1983-1986 and communications arts at New York Institute of Technology 1986-1990. Yngojo-Bowes, a native of San Francisco, currently resides in New Jersey with her husband, nationally acclaimed singer and voiceover talent Tom Bowes, and their two children.

Kevin Hooks, SVP, The Axis Agency

Kevin Hooks brings Weber Shandwick nearly 15 years of urban marketing and public affairs experience. As Senior Vice President of the Axis Agency, Weber Shandwick’s multicultural marketing partner, Hooks is responsible for further developing the company’s urban marketing suite of services. These efforts cross a broad spectrum of consumer disciplines including African-American, entertainment, and retail. With an extremely diverse background, Hooks has established strategic marketing partnerships for Warner Brothers, CBS, Showtime Networks, Paramount and BET. He has also managed the on-screen marketing initiatives for Lexus, UPS, Motorola, Proctor & Gamble, Campbell’s Soup Company, Evian, Bombay Sapphire and many others. Before joining the firm, Hooks was Vice President/General Manager of UPP Entertainment Marketing where he managed all day-to-day operations. Previously, Hooks managed the African-American gifting portfolio for State Farm Insurance Companies. During his tenure he established partnerships with NAACP, National Urban League (NUL), National Black Child Development Institute (NBCDI), The National Association for Black County Officials (NABCO), The Bayou Classic and many others.

Jimmy Lee, VP, IW Group, INC.

With 14 years of public relations and marketing experience, Lee has become an expert in conducting results-driven communications and outreach campaigns targeting the Asian Pacific Islander American community nationwide. He began his career at State Farm Insurance, where he spent seven years as a public affairs specialist and community relations supervisor. Since joining the IW Group seven years ago, Lee has helped lead the agency to national recognition. PR Week ranked IW the seventh fastest growing public relations firm in the country and the Best in Asian PR in the U.S. In 2006, the Los Angeles Business Journal ranked IW among the top 10 PR firms in the Southern California region. In 2006, Lee was selected and featured in PR Week’s annual career guide as one of the top 11 rising stars in the PR industry. As head of the company’s public relations, Asian newswire and media monitoring divisions, Lee has helped leading corporations and government entities to develop effective strategies and tactics to communicate with Asian Americans. His current clients include leading corporations, such as: American Airlines, Blue Cross of California, First 5 California, MetLife, Nissan, Sprint, Wal-Mart, and others. Lee has also served as PR and/or Marketing strategist for other notable clients such as: ABC Television, AT&T, California Department of Health Services – Tobacco Control Section, Gilead Sciences, Hennessey X.O., Las Vegas Visitors and Convention Authority, Merrill Lynch, The California Wellness Foundation, TRUTH, UPS, White House Office on AAPI, among others. He also has extensive experience in strategic planning, media relations, government relations, event coordination, promotions, marketing and community outreach.

Romina Bongiovanni, vice president, Edelman Multicultural

Romina Bongiovanni, vice president, Edelman Multicultural and president of the Hispanic Public Relations Association (HPRA), is a seasoned Hispanic public relations expert, and currently leads the Edelman Multicultural practice in the Western Region as vice president. Bongiovanni provides strategic counsel and oversees national campaigns for clients such as Starbucks, Microsoft Windows Vista, SC Johnson and Loreto Bay. Prior to Edelman, Bongiovanni worked at RL Public Relations, where she was responsible for planning and executing public relations campaigns for clients such as Sears, Roebuck & Co., the California Milk Processor Board (Got Milk?), the National Honey Board and Johnnie Walker

Hispanic PR Wire, PRSA and HPRA Co-Host Los Angeles Panel July 19 on Multicultural Public Relations