Hispanic PR Wire, PRSA Puget Sound, and LatinClips Co-Host Seattle Seminar April...

Hispanic PR Wire, PRSA Puget Sound, and LatinClips Co-Host Seattle Seminar April 11 on Best Practices in Hispanic Media Relations and Measurement

Top caliber professional development program is part of the 2007 Hispanic PR & Marketing Strategies Tour created by Hispanic PR Wire in alliance with PRSA


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Miami, FL–(HISPANIC PR WIRE)–April 3, 2007–Hispanic PR Wire, the Puget Sound Chapter of the Public Relations Society of America (PRSA), and <a href="www.latinclips.com"LatinClips are hosting an in-depth, professional development seminar in Seattle on Wednesday, April 11 titled “From Media Relations to Measurement: Maximizing Your Hispanic PR Initiatives in 2007.” The program will feature LatinClips CEO Christine Clavijo-Kish in a presentation that is traveling to dozens of PRSA chapters during the “2007 Hispanic PR & Marketing Strategies Tour.”

The seminar will feature insights, tactics and tools for execution and measurement of a successful Hispanic market public relations program with a concentration on media relations. Tips on setting goals and benchmarking Hispanic initiatives also will be discussed. Attendees will receive tip sheets for pitching local media as well as handouts on Hispanic PR case studies and media profiles.

WHEN:

Wednesday, April 11, 2007

7:30am-8am Registration / Networking

8am-9:15am Presentation

9:15-9:30am Questions & Answers

WHERE:

Seattle Times Auditorium

1120 John Street (located near the intersection of Fairview and Denny’s in South Lake Union)

COST:

PRSA members – $30, Non-members – $35, PRSSA students – $10

Light breakfast fare provided (pastry and beverages)

Registration:

Register online at http://www.prsapugetsound.org/index.html or call 206-623-8632 by 5pm April 9

CHRISTINE CLAVIJO-KISH

Christine Clavijo-Kish is CEO of LatinClips, the nation’s leading Hispanic news monitoring and analysis company. She directs all sales and marketing strategies, and jointly oversees the overall operations and client services for the company. Clavijo-Kish also is a founding partner of <a href="www.hispanicprwire.com"Hispanic PR Wire and co-publisher of the Hispanic PR Monitor- the nation’s only trade e-newsletter dedicated to the Hispanic marketing and PR industry. She is a board member of the Hispanic Marketing & Communications Association and serves on special committees for Amigos Together for Kids and the Miami chapter of PRSA. Cristy has spent more than 10 years as a public relations and marketing practitioner and is an expert in developing multicultural, multilingual strategies and promotions for the U.S. Hispanic and Latin American markets.

Prior to HPRW, she was practice leader and vice president of Porter Novelli’s Multicultural Marketing Practice. During her tenure with the firm, she was a founding member of the practice and developed its staff and client services for nearly three years.

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Hispanic PR Wire, PRSA Puget Sound, and LatinClips Co-Host Seattle Seminar April 11 on Best Practices in Hispanic Media Relations and Measurement