Hispanic Public Relations Association Issues National Search for Best Campaigns and Professionals...

Hispanic Public Relations Association Issues National Search for Best Campaigns and Professionals in Industry

Campaigns of the Year and Professionals of the Year Honored at Annual PRemio Awards & Scholarship Gala, October 7, in Los Angeles, CA


LOS ANGELES, July 14 /PRNewswire-HISPANIC PR WIRE/ — It’s industry awards season and the Hispanic Public Relations Association (HPRA) ( http://www.hpra.camp8.org ), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, is in search of the best public relations campaigns nationwide that target U.S. Hispanic audiences and professionals in the industry.

Entries for the coveted PRemio Award-Campaign of the Year are now being accepted through Friday, August 20 in 10 categories across multiple industries that highlight public relations work: Technology; Healthcare; Fashion & Beauty; Food & Beverage; Public Education; Sports; Media Event; Crisis Management; Integrated Marketing Communications; and Social Media Marketing. Work must have been conducted between June 1, 2009 and June 1, 2010. Award entry fees are $150 for members and $250 for non-members.

“As the nation’s leading organization for Hispanic communicators, HPRA created this Hispanic-specific award program because we understand it takes a special kind of expertise to develop and implement a communications campaign that resonates with the U.S. Hispanic/Latino populations,” said HPRA-L.A. President, Lourdes Rodriguez of VPE Public Relations.

“This is a great opportunity for those in Hispanic PR to gain recognition from their peers for the great work they do,” said HPRA-NY president, David Henry of TeleNoticias. “As the only awards for the Hispanic PR Industry, these are definitely the awards you want to win.”

Awards categories are open to all public relations, advertising, marketing agencies, corporations, non-profit organizations and/or practitioners who practice in the United States, including Puerto Rico, and work on public relations/communications projects/campaigns that target Hispanic/Latino audiences throughout the nation.

Entries can be part of a multicultural or general market campaign, but must have a Hispanic component and will be judged only on that component by an unaffiliated panel of seasoned communications experts, from academia to industry pioneers.

In addition to the campaign award entries, HPRA is also accepting nominations to honor professionals in four industry categories: Journalist of the Year, Public Relations Professional of the Year, Young PR Professional of the Year (less than 3 years in the field), and Corporation of the Year. Nominations for the individual categories are currently being accepted through July 30, 2010.

To download the campaigns of the year entry form or honoree nomination form or for PRemio Awards & Scholarship Gala event / sponsorship information please visit http://www.hpra-usa.org and go to PRemio Awards.

About Hispanic Public Relations Association (HPRA):

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information please visit http://www.hpra-usa.org .

SOURCE Hispanic Public Relations Association

Hispanic Public Relations Association Issues National Search for Best Campaigns and Professionals in Industry