HP and USHCC Lead Stellar Panel on Connecting with Hispanic SMBs in October...

HP and USHCC Lead Stellar Panel on Connecting with Hispanic SMBs in October 11 Hispanic Market Pro Teleseminar


Miami, FL–(HISPANIC PR WIRE)–September 14, 2007–Are you successfully reaching the more than two million Hispanic-owned businesses with an estimated purchasing power of more than $222 billion? Despite these statistics and the continued growth of this segment, there are few companies that specifically target this area.

Gain invaluable insight from Hispanic Market Pro’s stellar panel of today’s leading organizations and companies that are pros at educating, reaching and empowering Hispanic SMBs. The audio conference, “Connecting With Hispanic SMBs: Strategies and Ideas To Make Millions From This Untapped Market,” will take place on Thursday, October 11 at 3pm ET. Moderated by Christine Clavijo-Kish, CEO, LatinClips, the panel will include Michael L. Barrera, President & CEO, United States Hispanic Chamber of Commerce; Kathleen Haley, Hispanic Marketing Manager, Hewlett-Packard Company; Carlos F. Robles, Chairman, BEYOND Hispanic Communications Group; and Manuel Delgado, CEO, REALITY.

Here are a few of the practical topics that panel will cover:

— What are the latest stats and trends for the Hispanic SMB segment?

— What are the hot ticket items that Hispanic SMBs spend their purchasing power on?

— Are there specific products or industries of special interest for Latino entrepreneurs?

— What are the best communication vehicles to reach Hispanic business owners?

— What companies are reaching out to this segment? What are they doing right?

— What special considerations should marketers keep in mind when conducting outreach to Hispanic SMBs?

— What resources are available to help marketers reach Latino SMBs?

Access rates per teleconference call-in site are $110; $35 for educators and students (ID required).

To register for the teleseminar, click here.

Registration Details

Your teleconference registration includes:

— A site license to attend this 60-minute national conference from the comfort of your office. Invite as many colleagues as you like to join you around a speakerphone, at no extra cost

— The opportunity to connect with the speakers during the audience Q&A session.

Registration deadline is 24 hours prior to the teleseminar. Cancellations before 5 p.m. PT, two business days before the date of the audio conference will receive a full refund less a $25 service charge. All cancellations must be e-mailed in writing to cancel@hispanicmarketpro.com or by calling HMP at 305.971.2622.

About Hispanic Market Pro

Headquartered in Miami and owned by Hispanic PR Wire, Hispanic Market Pro (HMP) (http://www.hispanicmarketpro.com) provides Hispanic marketing executives with first-rate professional development teleseminars that are insightful, practical and economical. HMP presents monthly marketing-related training sessions on a wide variety of career-building topics that appeal to executives across every advertising and PR discipline ranging from media buying to media relations. Hispanic Market Pro is a sister company of Hispanic Digital Network, LatinClips and ConTexto Latino.

HP and USHCC Lead Stellar Panel on Connecting with Hispanic SMBs in October 11 Hispanic Market Pro Teleseminar