Inaugural ad:tech Miami Event Offers Unprecedented Opportunities to Engage the Ever Growing...

Inaugural ad:tech Miami Event Offers Unprecedented Opportunities to Engage the Ever Growing Hispanic and Latin American Online Marketplace

Premier Forum on How Digital Media and Technologies are Transforming Marketing Communications Provides Attendees with the Tools and Techniques Needed to Compete in the World of Modern MarketingInteractive Advertising and Technology Summit Provides Valuable Learning and Networking [How will bullet points be used?]


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Miami, FL–(HISPANIC PR WIRE)–June 6, 2007 – ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the global marketing community, today announced its inaugural show in Miami. Themed “Speaking the Right Language: Engaging with Hispanic and Latin Audiences”, this event will take place June 26 and 27 at the Miami Beach Convention Center.

ad:tech Miami will examine and discuss how to best engage the industry’s fastest growing demographic – US Hispanic and Latin Americans. Modern marketers are faced with not only finding the best method to reach these audiences, but sending the right message, to the right people. ad:tech Miami educates attendees with focused sessions that speak specifically to these varying cultural facets. Content is dedicated to three tracks (Latin America, Hispanic and Universal Marketing) will be presented in English and simultaneously translated into Spanish and Portuguese.

The growing number of interactive marketing agencies in the Hispanic and Latin America markets, as well as the increasingly innovative use of new media, underscore the relevance of a multi-regional ad:tech event. As online marketing continues to grow, its influence over major purchase decisions made by Hispanics and Latin Americans has experienced a dramatic increase. According to the AOL/Roper US Hispanic Cyberstudy, more than 63 percent of online Hispanics consider the Internet to be the best information source for making final brand decisions, which ultimately unlocks new ways for marketers to reach this audience segment.

“ad:tech Miami follows a series of successful US and international events that we have programmed for this year,” said Don Knox , VP, ad:tech expositions. “At the show’s launch in Miami, we anticipate a growing global attendee base that keeps pace with the global ad:tech presence in Sydney, Paris and Hamburg. This industry is powerful and continues to grow exponentially.”

Anchored by an opening day keynote from Fernando Madeira, CEO of Terra Latin America, ad:tech Miami will feature more than 120 speakers from the United States, Brazil and Latin America. This includes CEOs and marketing executives from major brands and leading media companies such as MTV Networks, Batanga, PodZinger, General Motors, General Mills, MSN Prodigy, Yell Argentina/Telefonica, Captura Group, Yahoo!, Directa Network, Telemundo, Latin3, MSN, Google, Grupo Televisa and many others.

“ad:tech Miami will bring together veteran marketers with forward-thinking entrepreneurs to focus on the industry’s shifting landscape and disruption, with panels and presentations specifically focused on the exploding Hispanic and Latin America online marketplace,” declared Drew Ianni, ad:tech’s Senior Global Analyst & Programming Chair. “Attendees will have an unrivaled opportunity for multi-lingual learning and networking with local and international delegates and as a result, will walk away with valuable insights, strategies and solutions that will enable them to explore new channels through which to engage their key audiences.”

Highlights of the two-day conference include:

— Keynote Roundtable Panel: Consumers, Content and Control will bring together three leading executives from across the region to talk about the state of content, distribution and consumer demand. The panelists will share their thoughts on what new content models are likely to emerge and, as consumers insist on more “on-demand” access, what this irreversible trend will mean for the advertising value proposition across all media. Speakers confirmed to date: Laurel Wentz, Editor/Reporter, AdAge, Fernando Espuelas, CEO, VOY Group, Rafael Urbina-Quintero, CEO, Batanga, Luis Goicouria, VP, New Media, MTV Networks, and Peter Blacker, Senior VP, Digital Media, NBC Universal, Telemundo Network Group

— Brazil: State of the Industry (presented by the IAB) will be hosted and presented by Mauricio Palermo, Vice President of IAB Brasil. This session brings together leading industry experts from across the Brazilian marketing, media and agency landscape to discuss how digital media and technologies are transforming the business and discipline of marketing communications.

— The State of Search in Latin America invites you to hear from leading search experts talking about the state of search across Latin America as they provide tips and tactics on how to identify where search marketing fits into the overall marketing mix, as well as ways to maximize search engine positioning and how to calculate ROI.

— The Evolution of the Mexican Interactive Industry and the Role of the Local IAB will be hosted and presented by Bianca Loew, General Director of IAB Mexico. This session brings together leading industry experts from across the Mexican marketing, media and agency landscape to discuss how digital media and technologies are transforming the business and discipline of marketing communications.

— Creative Showcase: The Best of Latin America invites you to join creative executives from leading agencies from across Latin America and elsewhere as they discuss strategies for sparking creativity and hear how agencies are looking at both traditional and nontraditional outlets as well as view some outcomes of successful creative campaigns.

— Workshop: Viral and Word-of-Mouth Marketing provides several perspectives on how to integrate WOM and viral efforts into the marketing mix, including using viral and WOM platforms as a media channel, how to successfully reach out to and work with key “influencers,” how to generate WOM for products and services and how to understand how to connect and collaborate with target markets through viral and WOM communications efforts.

— The State of Search in Latin America invites you to hear from leading search experts talking about the state of search across Latin America as they provide tips and tactics on how to identify where search marketing fits into the overall marketing mix, as well as ways to maximize search engine positioning and how to calculate ROI.

The exhibit hall will showcase more than 75 key exhibitors from throughout Latin America, Brazil, Mexico and the United States. The Convention Center will also house multiple meeting rooms and business presentation rooms for domestic and international organizations along with ample room for networking. For a list of current exhibitors, please visit http://www.ad-tech.com/miami/exhibitors-miami.asp

Platinum Sponsors include: Batanga; Terra Gold Sponsors include: Casale Media; Latin3; elhood Silver Sponsors include: GDA, Directa Network; media8, Prodigy MSN Bronze Sponsors include: e-volution Media Partners include: UOL; Portada; hispanic trending, Latin Vision Association Partners include: ahaa; IAB Brasil; IAB Argentina; IAB México

For public information, please visit http://www.ad-tech.com.

Editors: For interviews, images or more information, please contact Gracia Larrain at Edelman, ph: 305.358.7643 or gracia.larrain@edelman.com: or Viviana Wiewall at Edelman, ph: 305.358.9332 or viviana.wiewall@edelman.com;

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

Inaugural ad:tech Miami Event Offers Unprecedented Opportunities to Engage the Ever Growing Hispanic and Latin American Online Marketplace