Miami, FL–(HISPANIC PR WIRE)–December 9, 2005–Marketing, advertising and media leaders will gather in Miami, March 14-16, to examine successful strategies being used to reach Hispanic consumers at the fourth annual Innovations in Hispanic Marketing conference.
The 2006 program will feature U.S. Hispanic marketing experts in acculturation and market segmentation, brand management and promotional strategies. Through case studies and panel presentations, conference speakers will demonstrate how leading companies are increasing market share and deepening brand loyalty among Hispanic audiences.
Each year, the conference draws speakers from companies in the forefront of Hispanic marketing, such as McDonald’s, Southwest Airlines, People En Español, ABC Radio Networks and General Mills. Speakers for the 2006 event will again represent a variety of industries, including food and beverage, healthcare, telecom, automotive, consumer goods, retail, cosmetics, consumer electronics, home products, financial services, media and entertainment, Internet, transportation and pharmaceuticals.
“This conference brings together a wide range of both marketers and media personalities from a cross-section of major market segments,” said Cynthia Nelson, a member of the Advisory Board for the conference. Nelson is Chief Operating Officer of TodoBebé, the leading family brand dedicated to pregnancy and parenting in Spanish.
Organized by Miami-based MFM Trade Meetings, the conference is open to professionals responsible for Hispanic or multicultural marketing, interactive marketing, consumer research, branding, advertising, communications, media planning, business development and merchandising.
Details and registration information can be found at http://www.trademeetings.com or by calling 866-636-7350, toll-free in the U.S. and Canada.