IQPC’s 11th U.S. Hispanic Marketing 2006 Conference to be Held in San...

IQPC’s 11th U.S. Hispanic Marketing 2006 Conference to be Held in San Diego, CA


New York, NY–(HISPANIC PR WIRE)–June 19, 2006–The highly anticipated U.S. Hispanic Marketing conference is scheduled for September 25-28, 2006 at the Hilton Del Mar in San Diego, California. It will feature two days of main conference sessions and a full day of both pre and post main conference workshops.

The focus of the conference will be on actionable strategies that can be used to tackle the latest challenges in reaching, targeting and communicating with the ever-growing Hispanic consumer population in the United States. Hispanic Marketing 2006 will feature case-study driven presentations, two discussion panels providing a multi-faceted view of the market, eight focused workshops offering an in-depth look into important niche topics, and key networking opportunities including a wine and cheese networking reception.

Max Gallegos, Director of Marketing – USA SoCal at McDonald’s Corporation and member of the conference speaker panel points out, “This conference provides a learning platform where one will see that when marketing to Latinos, it much more than the tangible sale, it’s the inclusion of an emotional connection to that product or service that will be the primary screen to its success or downfall.” Dr. Federico Subervi, Media Consultant and member of the conference speaker panel comments on the value of continued learning in this area, “The greater the knowledge that any organization or company commands about the intricacies of the Hispanic market, the greater the opportunities it will have to succeed today and even more so in the future of this complex, dynamic, and increasing global society.”

The expert speaker faculty will also include marketing experts from: Citigroup, Toyota Motor Company, ABC Radio Networks Inc., Rousch Racing, Staples, Nortel, Ford Motor Company, Houston Astros, Kimberly-Clark Corporation, AOL Latino, and more. The speaking faculty was specifically selected to provide delegates with balanced insights into both service and product industry challenges.

The audience participating in this event will include a balance of senior representatives in varied industries including consumer package goods, food and beverage, healthcare, financial services, retail, entertainment, insurance, automotive, fashion, beauty, technology, telecommunications and more. Attendees will be from such varied disciplines as marketing, branding, sales, product development, advertising, communications, new media, promotions, public relations and more.

For more information on this conference, please visit or call customer service at 800-882-8684. Early bird offers are available, so please view pricing information online.

About International Quality and Productivity Center (IQPC):

IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programs, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC’s large scale conferences are market leading “must attend” events for their respective industries.

About Marketing IQ:

Marketing IQ is a division of IQPC and is dedicated to providing practical, detailed information through conferences and training courses. By providing accurate, objective and up-to-date developments and trends in various industries, Marketing IQ enables organizations to remain competitive and profitable.

IQPC’s 11th U.S. Hispanic Marketing 2006 Conference to be Held in San Diego, CA