–(HISPANIC PR WIRE)–

ADVISORY for Thursday March 18th

WHAT:

In today’s marketing environment, more and more companies are attempting to tie their media relations campaigns to a Return on Investment (ROI). This professional program will focus on effective ways for Hispanic market practitioners to evaluate and add value to campaign results for their clients and companies. Top rate panelists will discuss alternatives to ad equivalency, generation of clips, limited budgets, and direct correlation with sales.

WHO:

Burson-Marsteller Miami – Jorge Ortega, Managing Director, US Hispanic Practice

Bellsouth – Marta Casas-Celaya, Director of Communications

Synovate – Dick Thomas, Senior Vice President, Diversity

LatinClips, Inc. – Christine Clavijo-Kish, CEO

MODERATOR:

Sergio López-Miró, Hispania Public Relations

WHEN:

Thursday, March 18, 2004

Registration and Breakfast: 8:30 – 9 a.m.

Program: 9 – 10:30 a.m.

WHERE:

JW Marriot Hotel Miami

1109 Brickell Ave

Miami, Florida 33131

COST:

Advance registration (prior to Wednesday, March 17):

PRSA Miami members: $20

Guests: $25

Students: $20

Fee is payable at the event (cash or check only). To register at the door, add $5 to the above prices. No shows will be billed.

RSVP:

Martha Oliveros, Cancer Information Service

e-mail: prsahispanic@yahoo.com,

Tel: 305.243.4821 or 305.860.6333

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CONTACT:

Cancer Information Service

Martha Oliveros, 305.243.4821 or 305.860.6333