–(HISPANIC PR WIRE)–
ADVISORY for Thursday March 18th
In today’s marketing environment, more and more companies are attempting to tie their media relations campaigns to a Return on Investment (ROI). This professional program will focus on effective ways for Hispanic market practitioners to evaluate and add value to campaign results for their clients and companies. Top rate panelists will discuss alternatives to ad equivalency, generation of clips, limited budgets, and direct correlation with sales.
Burson-Marsteller Miami – Jorge Ortega, Managing Director, US Hispanic Practice
Bellsouth – Marta Casas-Celaya, Director of Communications
Synovate – Dick Thomas, Senior Vice President, Diversity
LatinClips, Inc. – Christine Clavijo-Kish, CEO
Sergio López-Miró, Hispania Public Relations
Thursday, March 18, 2004
Registration and Breakfast: 8:30 – 9 a.m.
Program: 9 – 10:30 a.m.
JW Marriot Hotel Miami
1109 Brickell Ave
Miami, Florida 33131
Advance registration (prior to Wednesday, March 17):
PRSA Miami members: $20
Fee is payable at the event (cash or check only). To register at the door, add $5 to the above prices. No shows will be billed.
Martha Oliveros, Cancer Information Service
Tel: 305.243.4821 or 305.860.6333
Cancer Information Service
Martha Oliveros, 305.243.4821 or 305.860.6333