EL PASO, Texas, June 29, 3011 /PRNewswire-USNewswire/ — KTDO Telemundo El Paso achieved the highest ratings in the station’s history in May according to Nielsen Media Research figures. Thanks to a strong daytime lineup, the impact of its local news product Telenoticias El Paso, and impressive primetime schedule, the station experienced a substantial increase in Spanish-language market share Monday through Friday in each time period. Among the highlights:
Book-to-book increases in every time period as well as a substantial increase in audience share relative to KINT 26 (Univision) and KTFN 65 (Telefutura)
Telemundo El Paso is the #1 station in the market from 2 p.m. – 4 p.m. regardless of language
With the launch of Telenoticias El Paso, the station has already commanded a 20% share of the 5 p.m. and 10 p.m. Spanish-language news blocks
Telemundo El Paso experienced significant primetime growth and up to a 50% share of the relevant market in the programs from 6 p.m. – 10 p.m.
Telemundo El Paso’s record performance was the culmination of book-to-book increases in each of the last four rating periods. “Our performance is indicative of our station’s position in the market. Telemundo El Paso is stronger than ever and is a must-have for advertisers targeting Hispanic viewers,” commented Lorena Castaneda, Station Manager, Telemundo El Paso. Telemundo El Paso is available on analog channel 48, digital channel 47.1, channel 11 on Comcast and Time Warner and channel 48 on DISH Network and DIRECTV.
Source: Based on Nielsen Media Research May 2011, Monday-Friday average households relative to KTDO, KINT and KTFN.
KTDO Telemundo El Paso is owned by ZGS Communications, a Hispanic-owned media company headquartered in Arlington, Virginia that owns or operates 13 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network. KTDO prides itself on its commitment to service, local programming, and the celebration of Hispanic heritage. Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news, and sports source for Hispanics and a leading international player in the entertainment industry with presence in more than 100 countries worldwide. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic viewers in 210 markets. Visit Telemundo El Paso on holaciudad.com, a Spanish-language web portal which features local news, community information and resources, and city guides.