Austin, TX–(HISPANIC PR WIRE – BUSINESS WIRE)–May 21, 2007–Steel Advertising & Interactive announced today that it has added a new client to its ever expanding clientele base — La Matadora Cosmetics. Steel will work with La Matadora Cosmetics to develop a solid strategic marketing initiative and online presence to help build and extend the La Matadora brand to Latina women in the United States.
La Matadora has created a skincare and beauty line targeted specifically for Latina women. The company has been around for three years and is currently only available in Spain. The genesis of the company came out of the founder’s frustration to try and find products for herself.
“Providing quality skincare products for the Latina woman is very important to me,” said Dawn Mata Crane, founder of La Matadora. “Historically, women of color have been expected to use products that are not designed specifically for them and their skin type and skin tone. I wanted to create a product line specifically focused on the young Latina woman. Now that I’ve taken the time to do that, I am now ready to extend the products’ availability and build the La Matadora brand in the U.S. After evaluating numerous agencies, Steel was the best option based on the people and the track record of the agency.”
“We are so excited to work with La Matadora,” said Kirsten Cutshall, partner at Steel Advertising & Interactive. “The way we approach our clients’ business makes this relationship a perfect match. We invest the time and energy into completely understanding the client, their product and their customers. It’s also very exciting to work with La Matadora to help establish them as a leader in the Latino market. Stay tuned for exciting news about this company. We plan to use an innovative approach to connect with their target.”