Hollywood, FL and Canton, MA–(HISPANIC PR WIRE)–November 17, 2005–LATINTHRE3 and Reebok announced today the unveiling of the new Barrio RBK web site (http://www.barriorbk.com). This latest web site from Reebok, which was produced specifically for the U.S. Latino youth market, breaks new ground in online marketing directed to the growing Hispanic market. The new web site provides an online experience that is highly interactive and rich with visuals that inspires young Latinos by celebrating their individuality and authenticity.
In addition to highlighting the latest Reebok products such the Pump Wrapshear Running Shoe, the site offers details on famed Mexican soccer team Chivas’ new official product line. In conjunction with the launch of the site, Reebok has partnered with Sony Connect to launch “RBK Radio” where users can listen to 200 free music tracks from the hottest Latin and Reggaeton using the Sony Connect player (available for download from the Barrio RBK site). To close the circle, visitors can vote for their favorite songs and determine which ones will make up the Barrio RBK Top Ten.
“Barrio Rbk is an innovative, online environment that allows Reebok to connect with the ever-expanding Latino youth audience, ” said Marc Fireman, Reebok’s global director of advertising and integrated marketing. “We’re excited to offer a new, culturally-connected destination for consumers.”
The new site also offers an online music mixer that lets visitors mix their own hip hop and Reggaeton beats. Other features include exclusive content from superstar Chivas goalie Oswaldo Sanchez and access to the Reebok online store.
According to LATINTHRE3 Chief Executive Officer Matias Perel, “We are thrilled to have helped Reebok with this important project. We are impressed with Reebok’s commitment to the Hispanic market and were delighted to marshal our best creative resources and insights about online Latino youth in support of this world class brand.”
Reebok International Ltd. (NYSE: RBK), headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, Jofa, Koho and Greg Norman brands. Sales for 2004 totaled approximately $3.8 billion. Reebok can be accessed on the World Wide Web at http://www.reebok.com.
LATINTHRE3 is the leading Interactive Agency that provides business services and solutions to the top Fortune 500 companies in the U.S. Hispanic, Latin America and Caribbean markets. The company enhances the “e-life” of its client’s customers and helps them attract, convert and retain customers while optimizing their business processes. Additional information is available from the company’s corporate web site at http://www.latin3.com.
NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in