LOS ANGELES, May 10, 2011 /PRNewswire-HISPANIC PR WIRE/ — In an dynamic effort to evolve strategic programming offerings of the national bilingual entertainment network, LATV announces the debut of AL EMPEZAR EL DIA, a national magazine-style morning show and a daily national newscast, NOTICIAS LATV; each will serve as the cornerstone to the network’s news lineup. The bold news programming platform will be complemented with the expanded offering of LATV’s current leading entertainment news program, EN LA ZONA, now airing twice a week.
Last month, LATV announced its venture into reality programming with the launch of five new reality genre series. With the debut of a national news programming block, the network is on a fast track to deliver fresh, bold and distinct programming that delivers high-quality television to inspire its 18-49 viewer demographic to become better informed and moved to make a difference in their communities.
“Our audience is young, aspirational and on the go. They’re constantly seeking news that is not only culturally relevant to their bicultural lifestyles but they want to know how real-time global events impact them on a personal level,” said Luca Bentivoglio, COO and Head of Programming, LATV. “Our viewers are intelligent people who want to discuss and interact with the news of the day as soon as it’s breaking; this is what our national news programming will now offer them. Our viewers’ tastes are evolving and we’re right there with them, giving them what they most want.”
AL EMPEZAR EL DIA – Let’s start the day with a fresh and innovative three-hour national variety and magazine-style network morning show. Young, animated and vibrant show hosts feature, Paco Zea, Diana Morales, Liliana Amoros, and Natalia Garduno.
(Tune in Monday through Friday, 11AM EDT / 8AM PDT)
NOTICIAS LATV – Step aside Anderson Cooper! Alfonso “Poncho” Vera is here! Noticias LATV debuts as LATV’s daily national newscast. Join leading radio and television host and journalist Poncho Vera, as he brings an energetic, no nonsense and straightforward opinion on the news of the day that matters to Latinos. Get informed with access to real-time news with a ‘think global act local’ determination.
(Tune in Monday through Friday, 8PM EDT / 5PM PDT)
EN LA ZONA – Music, fashion, glamour, film and all things entertainment! En La Zona’s captivating show host, Paulina Garces, now comes to LATV viewers five times a week with a more comprehensive and global coverage of the latest trends in music, film, TV, internet and fashion. Don’t miss out!
(Tune in Monday through Friday, 8:30PM EDT / 5:30PM PDT)
LATV is the only remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets U.S.-born Latinos, with content that features a combination of originally produced shows as well as licensed content that has never before been seen in the U.S. LATV’s fully-owned subsidiary, American Latino Syndication, produces and distributes “American Latino” and “LatiNation,” two award-winning, Latino-themed TV programs that are broadcast on general market stations in over 100 cities nationwide. For more information, please go to www.LATV.com and www.AmericanLatino.tv
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