Magazine Publishers of America to Host 2nd Annual Hispanic Magazine Summit in...

Magazine Publishers of America to Host 2nd Annual Hispanic Magazine Summit in Miami

Last year’s success prompts the return of the summit to South Florida with increased insight into Hispanic magazines' real role in shaping the future of American media


New York, NY–(HISPANIC PR WIRE)–June 13, 2006–Magazine Publishers of America (MPA) will host this year’s Hispanic Magazine Summit to be held at Miami’s Palms South Beach Hotel on June 28th and 29th 2006.

This high-powered, research-based conference will focus on the most vital questions facing the Hispanic magazine community, addressing key issues such as the maximization of multi-platform revenues and strategies to increase advertising dollars.

Sponsors of this year’s event include Simmons, Marketing y Medios, Latinvision, Hispanic PR Wire, Mediamark Research Inc., Meredith and Editorial Televisa.

Discussions led by top-level executives, plus presentations of new and original readership research will measure demographic and psychographic preferences, identify accountability across relevant sectors, and explore ways of increasing advertising budgets dedicated to the Hispanic magazine market.

Chaired by Jackie Hernandez-Fallous, Publisher of People en Español, sponsored by MPA, and with strong support from a who’s-who of the Hispanic magazine community, this Summit will be the first to feature independent third-party research addressing these key readership issues.

Some of the key panelists include:

— Manny Gonzalez, VP/Managing Director, Hill Holliday Hispanic/Abecé,

— Rafael Corral, Senior Market Research Manager, Kellogg Company

— Marcos Baer, Publisher, Portada,

— Joe Zubizarreta, Chief Operations Officer, Zubi Advertising,

— Ken Deutsch, Media Director of Grupo Gallegos

— Gary Bonilla, Vice President Strategic Services Director, Winglatino

— Isabella Sánchez, Vice President, Director of Media Services, Tapestry

— Betty Cortina, Editorial Director, Latina Media Ventures

— Manny Fernandez, Multicultural Marketing Director: JCPenney Co.

This year’s Summit will not only focus on demographics, but also will address Hispanic magazines’ real role in shaping the future of American media. The best business strategies, case studies, and success stories affecting the industry today will be unveiled.

For the complete agenda and to register, please consult:

About MPA

Magazine Publishers of America (MPA) is the industry association for consumer magazines. Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate members. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, DC.

Magazine Publishers of America to Host 2nd Annual Hispanic Magazine Summit in Miami