Major Ethnic Print Players NAHP & AMM Reposition for Marketing Outreach

Major Ethnic Print Players NAHP & AMM Reposition for Marketing Outreach


Washington, DC–(HISPANIC PR WIRE)–April 26, 2005–The nation’s largest association of Hispanic publications, the National Association of Hispanic Publications, Inc. (NAHP) and the largest ethnic print media placement company, American Multicultural Media (AMM), ratified a new agreement with significant new implications for the Hispanic print industry. The ambitious agreement places the NAHP in a position to drive significantly larger Hispanic print media advertising with commissionable earnings from sales and enticements of faster turn around payments goals from AMM to newspapers affiliated with NAHP.

“We are very much excited to renew our relationship with AMM. Their commitment to the Hispanic Print industry is outstanding and we feel that they will provide a tremendous service to our membership” stated Lupita Colmenero, President of the NAHP.

Ms. Colmenero and Andrew Sawyer, Executive Vice President of AMM executed the agreement for their respective parties.

The agreement is part of a larger effort of sweeping changes in the new administration of the NAHP that emphasizes the best interest of the membership. With AMM as the representative agency of record for NAHP, the two entities joint efforts will enhance outreach and significantly increase coordination in the burgeoning and increasingly competitive Hispanic print market place. The agreement will also serve as a national model for other representative firms in working with the NAHP. Discussions are now underway to secure representation for the magazine and yellow page publications of the NAHP.

To access the NAHP team with support ranging from design of a comprehensive media outreach campaign to simple Hispanic print media placement, contact Tom Oliver at 202-662-7416 or For more information about the NAHP and its member benefits with this agreement, please contact Joe Carrillo at 202-662-7250 or

About the National Association of Hispanic Publications, Inc

The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest trade advocacy group representing Hispanic publications at the national level. NAHP Inc. and its Foundation work with more than 350 member and affiliated publications with a combined circulation of more than 12 million. Those publications reach more than 50 percent of Hispanic households in the United States every week. NAHP, Inc. provides professional tools to assist Hispanic publications to more effectively reach their readership. Please visit our website for more information: or call 202-662-7250.



National Association of Hispanic Publications, Inc.

Joseph Carrillo

Chief Operations Officer

P: 202-662-7430

Major Ethnic Print Players NAHP & AMM Reposition for Marketing Outreach