McLean, VA–(HISPANIC PR WIRE – PRNewswire)–March 4, 2008–This year, the National Association of Hispanic Publications’(NAHP) Annual Conference and Business Exposition themed, Achieving Breakthrough Growth; Strategies for Publishing in the Digital Age focuses on the impact of digital technology and citizen journalism on the newspaper and magazine publishing business in the Hispanic marketplace. The conference will showcase the different approaches, strategies and risks sure to affect publishers, editors and journalists in the years ahead.
Always a forum for various perspectives and differing points of view, NAHP Atlanta will feature dynamic workshops, roundtables and keynotes including:
OPENING SESSION: The Hispanic Publisher’s Roundtable features four publishers sharing case studies exploring their latest innovations and money-making ideas with participants. Four publishers will illuminate the best ideas for what’s hot, what’s new, what’s working and what’s not.
— Consorte Media Founder, Chairman & CEO Alicia Morgan will address the new reality of a digital world and how to best take advantage of the burgeoning power of Hispanics online. In this keynote presentation, Ms. Morgan will give insightful tips and practical advice to publishers looking to implement a digital strategy.
— Frank Sharry, executive director of the National Immigration Forum will share his thoughts, experiences and reflections on the national debate on immigration reform and the politics and policies that influence and inform the debate in the upcoming presidential elections and at the state and local levels as well.
— Washington Post Deputy Managing Editor Milton Coleman will address the conference on the coming shifts in newspaper publishing as they impact the Hispanic marketplace and community.
WORKSHOPS: Continuing to build on the success of the Workshops held at
NAHP Phoenix 2007, twelve workshop sessions taking place on Thursday, Friday and Saturday will focus on editorial issues, revenue generation, and marketing and sales strategies. There will be a variety of workshops to choose from each day. The workshop format will include brief presentation followed by ample time for discussion and questions. Workshops topics include:
— Going Digital
— The Payback for Being Audited
— Hispanic Customers for Life
— Building Revenue with National Advertising
— Succeeding in the 8(a) Environment
— The High Value of High Quality Print
— What’s In a Name: Branding Concepts for the 21st Century
NAHP has also organized two special roundtable tracks including the popular “Editors Roundtable” and “National Advertising Roundtable”. All of the workshops scheduled during the workshop time slots are part of three tracks focused on revenues, sales and marketing and editorial services.
JOSE MARTI AWARDS: Throughout the conference publishers will be recognized for outstanding work in a variety of areas and focus points of their publications through the Jose Marti Awards Program. Award recipients will be recognized in categories including:
— The Written Word
— Marketing & Design
— Photography & Cartoon
— Outstanding Sections
— Overall Excellence
AND MORE — There will also be outstanding networking and social events including:
— 23rd Annual Gala Awards Reception, Dinner & Dance
— Fiesta Atlanta Closing Celebration
— The New World of Coke & World Premiere Reception
EXHIBITIONS: Tools and services are the building blocks used to
Create dynamic, focused and well-read Hispanic newspapers and magazines and the exhibitors’ gallery provides a perfect opportunity for publishers and providers to meet to discuss the latest ideas, new products and content. The exhibition area will be open Thursday & Friday and all breaks and receptions will be held in the exhibit area giving participants ample opportunity to visit with exhibitors and witness demonstrations.
NAHP ANNUAL GENERAL MEETING: The Annual Meeting of the NAHP Membership will be held on Friday, April 18, 2008 to elect regional directors and conduct other business.
VENUE: The 23rd NAHP Annual Conference & Business Exposition takes place at the Hyatt Regency Hotel, 265 Peachtree Street NE, in Atlanta, Georgia. Atlanta is accessible by plane, train or automobile. Local rail, shuttles, taxi, and rental cars are available from the airport to the hotel.
REGISTRATION FEES: The registration fee includes: three breakfasts, two lunches, the Gala Dinner; receptions; refreshment breaks; conference materials; and exhibits.
NAHP Member – $ 499
Nonmember – $ 699
Companion/ Spouse – $ 350
Members can save $100 by registering before March 16, 2008 and team discounts are available as well. All registration fees must be paid at time of registration. All fees in US dollars.
HOTEL ACCOMMODATIONS: All hotel accommodations must be made individually. To assure best availability make your reservations before March 17, 2008. There is direct access to the Hyatt reservations system through the NAHP website at http://www.nahp.org/Annual_Convention or you may contact Hyatt Reservations directly at 800-233-1234. Be sure to mention NAHP to obtain the best rate.
FOR A FULL BROCHURE:
National Association of Hispanic Publications
8201 Greensboro Drive, Suite 300
McLean, VA 22102 USA
Phone: +1 703 610 0205 – Fax: +1 703 610 9005
To register, contact the NAHP at (703) 610-0205 or visit us online at