National Latino Broadcasting Launches EN VIVO on SiriusXM

National Latino Broadcasting Launches EN VIVO on SiriusXM



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MIAMI, Jan. 11, 2012 /PRNewswire-HISPANIC PR WIRE/ — National Latino Broadcasting, LLC. (NLB) announced today that it will launch EN VIVO, a new music channel targeting US Hispanics, this Thursday, January 12th, 2012. The channel, which will be a mix of chart-topping hits and live performances, is part of a two-channel deal with Sirius XM Radio.

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EN VIVO, airing on SiriusXM channel 147, promises to be much more than just an outlet for the hottest music. Its varied programming will include: Tu Manana Live, a bilingual morning talk show; The Mash Up, a mix of today’s hits in Spanish and English chosen by world-renowned DJs; Concierto EN VIVO, where listeners can experience the best concerts from around the world; and Club EN VIVO, live broadcasts from the nation’s hottest clubs.

“We are convinced that EN VIVO will become a favorite for Hispanics and non-Hispanics alike looking for a channel where Latin music is more than a preference; it is a lifestyle. The sheer diversity of genres within this music makes the programming possibilities truly exciting and our partnership with The Latin Recording Academy® makes this endeavor unique and unprecedented,” said Nelson Albareda, President and CEO of NLB.

NLB recently entered into an exclusive deal with The Latin Recording Academy, the non-profit organization that annually recognizes excellence in the recorded arts and sciences through the Latin GRAMMYs, the most prestigious award in Latin music, as well as provide educational and outreach programs for the Latin music community. The Latin Recording Academy has granted EN VIVO rights to air daily content related to the Latin GRAMMYs, as well as historical material from its archives. In addition, it will become the official satellite radio partner of the Latin GRAMMY Awards and its related events.

The channel, whose slogan is Donde Nace la Musica (Where Music Is Born), will broadcast from its new state-of-the-art facility in Miami and has secured partnerships with studios in New York and Los Angeles. These performance studios will allow live concerts to be broadcast as daily and weekly specials. Additional programming highlights include new music and a live recorded performance per hour, thus fostering fresh and current content. While the channel will cater to the ever-growing Hispanic market in general, its mix of quality music in Spanish and English will widen its appeal.

In April 2011, NLB was selected by Sirius XM Radio to lease two channels on a long-term basis to air on each of the Sirius and XM satellite radio platforms. EN VIVO is the second channel in the media entity’s roster. In May 2011, NLB signed talk show icon Cristina Saralegui to an exclusive contract, and plans to simultaneously launch Cristina Radio.

NLB will offer listeners a wide array of 24/7 programming on a variety of subjects that include news, entertainment, music, and political issues. Its unique platform of relevant and innovative topics will offer SiriusXM listeners inspirational and compelling information daily.

About National Latino Broadcasting, LLC.

National Latino Broadcasting, LLC. (NLB) is a media company focused on serving Latino communities across the United States through the development of compelling entertainment content. NLB’s multi-platform distribution channels allow the company to deliver entertaining and informative programming while creating innovative marketing solutions for marketers seeking to engage Latino consumers. The company’s flagship media properties include two satellite radio channels on Sirius XM Radio.

For more information on NLB, visit www.NLBlive.com

About Sirius XM Radio

Sirius XM Radio is America’s satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to over 21 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.

SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM has arrangements with every major automaker and its radio products are available for sale at shop.siriusxm.com as well as retail locations nationwide.

This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “intend,” “plan,” “projection,” “outlook” or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement: our competitive position versus other forms of audio and video entertainment; our ability to retain subscribers and maintain our average monthly revenue per subscriber; our dependence upon automakers and other third parties; potential economic recessionary trends and uncertain economic outlook; our substantial indebtedness; and the useful life of our satellites, which, in most cases, are not insured. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2010, which is filed with the Securities and Exchange Commission (the “SEC”) and available at the SEC’s Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

SOURCE National Latino Broadcasting, LLC.

National Latino Broadcasting Launches EN VIVO on SiriusXM