National Latino Broadcasting to Launch New Channels on Sirius XM Radio

National Latino Broadcasting to Launch New Channels on Sirius XM Radio



MIAMI, April 21, 2011 /PRNewswire-HISPANIC PR WIRE/ — National Latino Broadcasting, LLC. (NLB), a newly formed subsidiary of Eventus, the leading national multicultural experiential marketing, sports and entertainment company, announced today it has been selected by SiriusXM to lease four channels on a long-term basis on the Sirius and XM satellite radio platforms. The media entity will provide programming targeting the Latino market.

NLB was selected from a wide array of qualified applicants after a thorough RFP process and review. The satellite broadcaster was required by the FCC to enter into long-term lease agreements with entities not affiliated with the company to help ensure programming options that are relevant to otherwise underserved communities. This expansion of choices was requested by the FCC as a condition for approval of the SiriusXM merger. NLB was selected based on the strength of its proposal for the development of Latino-focused programming.

Commenting on the selection, FCC Chairman Julius Genachowski said, “This marks a valuable step in increasing the diversity of programming available to satellite radio listeners, while promoting access for new entrants and independent satellite radio programming.” In a statement released earlier, FCC Commissioner Mignon L. Clyburn remarked, “Through this endeavor, groups that have been historically underserved will be able to enjoy a wider variety of creative and entertaining options on a national platform, and I am looking forward to the launch of these new stations as soon as possible.”

“We applaud SiriusXM’s rigorous management of the RFP process, ultimately creating the space necessary for new media entities to be able to cater to traditionally underserved communities. Our selection validates our vision of filling a void by creating compelling programming for today’s diverse Latino communities. We expect Latino consumers will react positively to this new and exciting offering, which has not been available to them before,” said Nelson Albareda, President & CEO of NLB. “The launch of NLB marks a significant milestone for Eventus. The formation of this new media company allows us to deliver on our long-term business strategy of becoming a provider of culturally relevant content for the underserved Latino market in the United States. We look forward to a long and fruitful partnership with SiriusXM.”

NLB’s corporate and sales office will be based in Miami with satellite offices in Boston, New York City, Houston, Chicago and Los Angeles. Additionally, the company is building a broadcast studio facility that will accommodate audio, video and digital production at its Miami headquarters. In the coming weeks, NLB will announce programming and launch details for its satellite radio channels.

About National Latino Broadcasting, LLC.

National Latino Broadcasting, LLC. (NLB) is a media company focused on serving Latino communities across the United States through the development of compelling entertainment content. NLB’s multi-platform distribution channels allow the company to deliver entertaining and informative programming while creating innovative marketing solutions for marketers seeking to engage Latino consumers. The company’s flagship media properties include four satellite radio channels on SiriusXM Radio. NLB is a wholly-owned subsidiary of Eventus.

For more information on NLB, visit

About Eventus

Eventus is an experiential, sports and entertainment marketing company focused on connecting brands with multicultural consumers.

Eventus operates distinct business units focused on delivering innovative event properties, media properties and integrated promotional programs targeting the multicultural markets. The company is headquartered in Miami with offices in major cities across the United States.

For more information on Eventus, please visit

About Sirius XM Radio

Sirius XM Radio is America’s satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to 20.2 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.

SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at, and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM has arrangements with every major automaker and its radio products are available for sale at as well as retail locations nationwide.

This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “intend,” “plan,” “projection,” “outlook” or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statement: our competitive position versus other forms of audio and video entertainment; our ability to retain subscribers and maintain our average monthly revenue per subscriber; our dependence upon automakers and other third parties; our substantial indebtedness; and the useful life of our satellites, which, in most cases, are not insured. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2010, which is filed with the Securities and Exchange Commission (the “SEC”) and available at the SEC’s Internet site ( The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

SOURCE Eventus

National Latino Broadcasting to Launch New Channels on Sirius XM Radio