New PORTADA September/October Issue: Top Publishers Talk about Lessons Learned and What’s...

New PORTADA September/October Issue: Top Publishers Talk about Lessons Learned and What’s to Come



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New York, NY–(HISPANIC PR WIRE)–September 1, 2005–According to a feature article in PORTADA(R)’s September/October 2005 issue, publishers of print media properties targeting Spanish-speaking audiences agree that building relationships with the Hispanic community was one of the most important aspects of the launches of their publications. They also share other experiences and explain how their media properties have attracted national advertising dollars.

In PORTADA(R)’s September/October 2005 issue, you will read about the latest news and insights essential to publishing, advertising and direct mail professionals.

Other feature articles available to subscribers include:

News and Trends:

— Mercado Bilingüe to roll out new editions in 2006

— In-flight magazines, an advertisers dream…

— Advertisers demand improved zoning capabilities

— Pennsylvanian towns ripe for Spanish-language pubs

Ad-Categories:

— Automotive: Car manufacturers increase print advertising targeting Hispanics, shy away from newspapers

Content News:

Wanted: Service oriented information to help Spanish-speakers succeed in the U.S.

Directos (Direct Marketing):

— Insert media gains popularity as a Hispanic marketing tool

— Direct mail: Credit Card Issuers Mailed 52 Million Offers to Hispanics in 2004

— Madison Direct introduces ride-along program in Verizon New Movers flip book

— New Hispanic lists

— Spanish-language paid search, the hidden gem

….and much more.

SUBSCRIBE to PORTADA(R)

Now is the time to take advantage of PORTADA(R) , the only publication that offers you an insider´s view of print media’s expansion into the fastest growing consumer market in the United States. Subscribe to the print edition or to the PDF format at http://www.portada-online.com/subscribe or call 212 340-4774.

ADVERTISE in PORTADA(R)

PORTADA(R) is the best way to reach the decision makers interested in reaching Hispanics through print media. To request a media kit, please send an email to advertise@portada-online.com or call 212 340-4774.

About PORTADA(R)

PORTADA(R), the national bimonthly publication that covers news and trends in the expanding business of print media (newspapers, magazines and direct mail) for Spanish-speaking audiences, recently launched its new website Portada-online (http://www. portada-online.com/). The website is designed to be a one-stop source for news, analysis and competitive intelligence for advertisers, publishers and direct mailers.

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CONTACT:

PORTADA

Marcos Baer

Publisher

212-340-4774

New PORTADA September/October Issue: Top Publishers Talk about Lessons Learned and What’s to Come