Santa Barbara, CA–(HISPANIC PR WIRE)–November 4, 2005–This month Hispanic Business magazine focuses on the auto industry, with two data-driven articles revealing the vehicles most popular among Hispanics, as well as an increasing trend towards Hispanic-targeted marketing. Traditionally brand-loyal Hispanic car buyers are looking beyond the Big Three for better fuel efficiency and style, forcing U.S. automakers to rethink how they market to Hispanics.

“Racing to Market” crowns General Motors as the company with the number-one selling vehicle among Hispanics so far this year, with its Chevrolet Silverado and its GMC Sierra leading the pack. While GM holds the number one-selling vehicle, Toyota holds a 4.9 percent lead in the Hispanic market share, with its number one-selling car the Corolla XRS.

“Wandering Eyes” reveals key trends that are taking place in the Hispanic automotive marketplace. Detroit automakers’ traditionally strong grip on the Hispanic market is beginning to loosen, as increasingly product-savvy and affluent Hispanic car buyers look to import cars. In response, U.S. automakers are tailoring their marketing to connect with the Hispanic community. Marketing strategies now recognize the “subtle differences in the Hispanic community that can easily be lost in a causal marketing effort”, according to Martin Walsh of GM sales and marketing. And with Hispanics making up 7.1 percent of the total U.S. motor vehicle market, automakers recognize that connecting with the Hispanic market is essential for growth.

Also included in the November issue:

Second Term Success… A special report on the number of high-level Hispanic appointees in President Bush’s second term.

Business Finance… Two articles focusing on policy initiatives for capital access, investment management, and public pension funds.
Rx for Growth… A look into the opportunities for entrepreneurs to branch out into the Hispanic healthcare sector, which is facing an aging population.

Travel… A feature highlighting the increasing trend of Mexican villa rentals that offer privacy and homelike amenities.

About Hispanic Business Inc.

Now celebrating over a quarter century as an award-winning publishing and information services company, Hispanic Business Inc. is the nation’s leading source of information for and about Hispanic professionals and entrepreneurs. Hispanic Business magazine is the company’s flagship publication, and other products and educational services include: http://www.HispanicBusiness.com, http://www.HireDiversity.com, HispanTelligence(R), and Hispanic Business Events including EOY Awards Gala, BOE (Board of Economists) U.S. Hispanic Economic Summit, and WOY (Woman of the Year).

Hispanic Business(R) and HispanTelligence(R) are registered trademarks of Hispanic Business Inc. 2005 Hispanic Business Inc. All rights reserved.