MIAMI (The Hispanic PR Monitor) September 2004–Forums or foros are virtual meeting places (please see our story about Online Forums for further details). The Foros tracking from LatinClips in partnership with ForoLibre will provide a unique window for users to gauge what Hispanics are saying and which issues matter most. In particular, political candidates could gauge what voters are concerned about without the filter of the media (via editorial content). The new service will analyze data from approximately 300+ foros and provide weekly summary reports in the language produced during the discussion. Translation to English of Spanish-language data also is available. Some of the Hispanic community foros that will be tracked include: Univision, Terra US, StarMedia Foros, Telemundo, Foros 123 Noticias, AOL Latino, Mi Gente.com, Hispanic Business Magazine, MSN Latino Grupos y Gente, Recurso Latino and Zonai.com.
“The ability to gather unfiltered public opinion has huge implications for PR and marketing practitioners. We’re excited to provide this service to those with a keen interest in the Hispanic community and its specific issues, concerns, cultural nuances, etc.,” said LatinClips’ CEO Christine Clavijo-Kish. “We believe in bringing to market only quality products that are innovative and valuable to Hispanic marketers. That is why our partnership with an industry pioneer such as ForoLibre was essential to this new product development and launch.”
The Foros tracking service is now available and will search for varied topics and subtopics from the latest opinion on public policy both at a national or local level, to tips or “charlas” about healthcare issues, parenting and children. Packages, rates and services will be customized on a client-by-clients basis.
“The spontaneous conversations held daily in hundreds of online Latin forums, provide companies with a 24/7 window into Hispanic beliefs, opinions and purchasing habits” said ForoLibre’s co-creator and Director of Online communities Cristina Mella. “We know that our partnership with an industry leader like LatinClips will allow us to reach the most savvy companies targeting the Hispanic markets.”