PORTADA’S June/July Issue Features an in-Depth Analysis on how Marketers Integrate Print...

PORTADA’S June/July Issue Features an in-Depth Analysis on how Marketers Integrate Print and Online Channels to Target Hispanics



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New York, NY–(HISPANIC PR WIRE)–June 6, 2005–According to a feature article in PORTADA(R)’s June/July 2005 issue, brands targeting Hispanics find internet marketing an efficient and complementary tool to print advertising and direct mail campaigns. Marketers are becoming increasingly interested in connecting their print and online campaigns to increase response rates.

In PORTADA(R)’s June/July/August 2005 issue, you will read about the latest news and insights essential to publishing, advertising and direct mail professionals.

Other feature articles available to subscribers include:

— ESPN Deportes’ first issue will be published in July with 55,000 rate base

— Parenting Magazines: Latina moms looking hot, hot, hot

— Content News: Efe launches graphics product

— Differences between general market and Hispanic FSI coupon activity

— Movements in the Tampa Spanish-language newspaper market

— Columbia House DVD club tests Latino waters

— Postal and e-mail lists generated by Spanish-language websites expand

— Publishers’ strategies as diverse as the market they serve

— Retailers push into Hispanic print, more research needed

….and much more.

SUBSCRIBE to PORTADA(R)

Now is the time to take advantage of PORTADA(R) , the only publication that offers you an insider´s view of print media’s expansion into the fastest growing consumer market in the United States. Subscribe to the print edition or to the PDF format at http://www.portada-online.com/subscribe or call 212 340-4774.

ADVERTISE in PORTADA(R)

PORTADA(R) is the best way to reach the decision makers interested in reaching Hispanics through print media. To request a media kit, please send an email to advertise@portada-online.com or call 212 340-4774.

About PORTADA(R)

PORTADA(R), the national bimonthly publication that covers news and trends in the expanding business of print media (newspapers, magazines and direct mail) for Spanish-speaking audiences, recently launched its new website Portada-online (http://www. portada-online.com/). The website is designed to be a one-stop source for news, analysis and competitive intelligence for advertisers, publishers and direct mailers.

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CONTACT:

Portada

Marcos Baer

212-340-4774

PORTADA’S June/July Issue Features an in-Depth Analysis on how Marketers Integrate Print and Online Channels to Target Hispanics