New York, NY — (HISPANIC PR WIRE) –March 8, 2004 — In PORTADA´s March/April issue you´ll find out how four of the largest Spanish-language newspapers are striking a deal to widen the appeal of Hispanic print. Additionally, you´ll read about the reasons behind Hearst´s decision to cancel the launch of a 1 million Spanish-language weekly newspaper insert.
You´ll find many other news and insights essential to publishing and marketing professionals who work with print media for Spanish-speaking audiences. Some of the other featured articles available to subscribers include:
— Advertisers bet on print media to reach Hispanics. A PORTADAtm survey of upcoming national advertising campaigns.
— Print ad sales giant Publicitas creates a Hispanic-agency.
— Magazines targeting “Latinas”. A special in-depth feature with competitive intelligence for media buyers and publishers.
— Panregional: A strong start in 2004
….and much more.
PORTADAtm is the only publication exclusively dedicated to tracking the expansion of print media for Spanish speaking audiences. The bi-monthly, written by a team of seasoned analysts and media/advertising reporters based in the US, Mexico and South America, is distributed to a wide range of blue-chip subscribers in print and over the Internet.
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Now is the time to take advantage of PORTADAtm , the only publication that offers you an insider´s view of print media´s expansion into the fastest growing consumer market in the United States. Subscribe to the print edition or to the PDF format at http://www.iportada.com or send an email to firstname.lastname@example.org.
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PORTADArm is the best way to reach the decision makers in print media for Spanish-speaking audiences. To request the media kit, please send an email to email@example.com.
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