Public Relations Professionals to Converge on Miami Beach for Annual Conference

Public Relations Professionals to Converge on Miami Beach for Annual Conference

Keynote Speakers include Karen M. Jones, DHL Express; Maria Elena Salinas, Noticiero Univision; and Amy Wagner, Burger King


MIAMI, June 5 /PRNewswire/ — The Miami Chapter of the Public Relations Society of America (PRSA) will host the 2008 PRSA Sunshine District Conference, PR On Demand: Balancing Speed and Strategy at The Alexander All-Suite Oceanfront Resort in Miami Beach. The annual conference to be held June 19-21, 2008, brings together public relations professionals from all over Florida. Confirmed keynote speakers for this year’s conference include: Karen M. Jones, DHL Express; Maria Elena Salinas, Noticiero Univision; and Amy Wagner, Burger King.

This year’s conference will provide insight into the ways business has changed for today’s practitioners by tackling issues such as the 24-hour news cycle and our growing reliance on social media while focusing on their impact on the public relations and communications profession. The profession and the way its practitioners disseminate information are making a fast transition from being media driven to a new, less predictable consumer driven model, and conference attendees will have many opportunities to find out how they can keep up with these rapid changes.

“This will be a great conference in a great location. Everyone attending will have the opportunity to share best practices, learn new ways of adding value for their clients, and hear about new issues facing business and civic leaders,” stated Georgina Gonzalez-Robiou, APR, PRSA Miami Conference Co-chair and Manager, Hispanic Marketing for Baptist Health South Florida. “We have secured a talented and experienced group of professionals who will really give conference attendees vital information about the public relations industry.”

Some of the other confirmed presentations and speakers for PR On Demand: Balancing Speed and Strategy include:

Making Your Message Relevant to Multicultural and Diverse Communities

Marvin Dejean, Poweri; Bill Ebot, Florida Memorial University; George Neary, Associate Vice-President, Cultural Tourism, Greater Miami Conventional & Visitor Bureau; MODERATOR: Manny Ruiz, PR Newswire

Social Media Optimization: Putting the Relations Back in PR

Ed Schipul, Schipul- The Web Marketing Company

Crisis Management: Not a Fly-By-Night Operation

Andy Newman, Newman PR; Lauren Stover, Miami-Dade Aviation

Web 2.0: Putting Social Media to Work for You

Rick Hirsch, Miami Herald; Elizabeth Marsh, Florida International University; George Vazquez, Social Media/Web 2.0 Expert; Chris Wood, Websitehosted; MODERATOR: Rosanna Fiske, APR, Florida International University

Using Awards to Create a Best Practice Culture in Your Organization

Christine Barney, rbb Public Relations

Twelve Tips for a Powerful Presentation

Geri Evans, MA, APR, Evans PR Group

Rich Media, Digital PR and Community Content in VISIT FLORIDA’s OPEN Florida Program

C.A. Clark, Miles Media Group

International PR Agency Roundtable Discussion

Lisa Mozloom, GolinHarris; Rissig Licha, Fleishman-Hillard; Ramiro Prudencio, Burson Marsteller; MODERATOR: Jorge Martinez, Conroy Martinez

Media Relations: Tactics from the Trenches

Elliot Cohen, Cohen Crisis Management

PRSA The State of the Industry

Michael Cherenson, APR, Chair-elect, Public Relations Society of America

Social Media – It’s not Web 2.0 or Web 3.0 – It’s LIFE

Peter Shankman, The Geek Factory, Inc. and


Bruce Turkel, Turkel Advertising

This year’s Sunshine District conference has also attracted support from a variety of sponsors including The Alexander Hotel; Baptist Health South Florida; Business Wire; Cision; DHL; Gulliver Schools; Johnson & Wales University; Pollo Tropical; PRSA Gulfstream Chapter; PRSA North Florida Chapter; PRSA Orlando Chapter; PRSA Sunshine District; Printability Inc.; PRNewswire; rbb Public Relations; Star Chapter; University of Miami School of Communication; and TEKgroup International

Admission fee for PRSA members is $309, non-members is $369 and a special rate of $209 for members of the Public Relations Student Society of America (PRSSA). For more information on the conference, please visit

About the Public Relations Society of America (PRSA)

The Public Relations Society of America based in New York City, is the world’s largest organization for public relations professionals. The Society has more than 31,000 professional and student members. PRSA is organized into 109 Chapters nationwide, 19 Professional Interest Sections, as well as Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 280 Chapters at colleges and universities throughout the United States.

About the PRSA Miami Chapter

With more than 200 local members, the Miami chapter provides professional development and networking opportunities to area South Florida communications professionals. The chapter boasts one of the largest scholarship funds in the nation. Established in 1985, the scholarship fund has awarded more than $60,000 to deserving public relations students in local schools. In addition, the chapter awards the annual Royal Palm Award to a member of the local community who demonstrates excellence in communications, most recently the award was bestowed on to Stuart Newman. To learn more about membership benefits and upcoming events, visit

Public Relations Professionals to Converge on Miami Beach for Annual Conference