The 2006 Kid Power Awards Winners Announced

The 2006 Kid Power Awards Winners Announced

Awards presented on May 9th at the 13th annual Kid Power Conference in Orlando, Florida


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New York, NY–(HISPANIC PR WIRE)–MAY 26, 2006–The 2006 Kid Power Award winners were announced at an award ceremony on May 9th during the annual 13th Annual Kid Power Conference in Orlando. The Kid Power Awards recognizes and promotes the most innovative Kids Marketing Campaign of the year.

Each submission was reviewed by leading experts and practitioners in the youth marketing industry scoring campaigns based on objective, strategy, creativity, implementation and effectiveness and included: Candi Schwartz, Director of Kid Power XChange, Debra Ottinger, Director, Partnership Marketing, Crayola Brand of Binney & Smith, Bill Goodwin, President and CEO of Goodwin Group, Laurie Klein, Vice President or Just Kid, Inc., Corine Pouvreau-Miles, Senior Vice President, General Manager of Logistix Kids and Dennis Roche, President of ZOOM Media. This year’s winners in the following categories included:

Best Campaign in Entertainment/Sports

Winner: Cartoon Network

Campaign: Cartoon Network Kellogg’s NASCARtoon Racing

Best International Campaign

Winner: Build-A-Bear Workshop

Campaign: Stuffed With Hugs: Project Bearlift

Best “Other” Campaign

Winner: Logistix Kids

Campaign: Abercrombie & Kent Adventure Crew Launch

Best Campaign in Toys/Games

Winner: Strottman International

Campaign: The Great Fly Invasion

Best Campaign in Food & Beverage

Winner: Refinery/Ryan Partnership/BBDO, Campbell Soup Company

Campaign: SouperStar Promotional Campaign

Best Campaign in Media/Publishing

Winner: Oasis

Campaign: Nick Jr.’s La Casa De Dora Mall Tour

Best Campaign in Non-Profit

Winner: The Home Depot

Campaign: Racing to Play

Breakout out the Year

Winner: FireFly Mobile

Campaign: Firefly Mobile Phone Launch

Fred Bullock, Chief Marketing Officer of Firefly Mobile, the breakout winner of the year, said “Firefly Mobile is proud to be recognized for the Firefly phone introduction along with our partner, Grow Marketing, by some of the industry’s most respected youth marketing executives. Launching the first mobile phone specifically for kids demanded sensitivity to the needs of both parents and kids. Our kid- and parent- focused strategy proved to be very successful in speaking to two very different groups with the right voice and an effective mix of marketing tools.”

ABOUT KID POWER:

Kid Power Xchange is an unbiased source for youth marketing information. Through its conferences, training programs, newsletter and website – the Kid Power Xchange is a single source for information that “fills in” the important details that mean the difference between marketing success and failure. Kid Power Xchange always has a pulse on the kid and teen markets. In order to produce the most informative events possible, Kid Power Xchange is immersed in the industry, talking to the people making the news, knowing the hottest brands, the latest research and what’s up and coming in the industry. For more information on Kid Power Xchange, visit http://www.kidpowerx.com.

The 2006 Kid Power Awards Winners Announced