NEW YORK, Sept. 21, 2012 /PRNewswire-HISPANIC PR
WIRE/ — Over the past 10 years, the Annual Hispanic Television Summit has
emerged as the “must attend” signature conference for those in the business of
television and video content that is targeted to the Hispanic viewing audience.
Since 2003, this summit has been presented annually by two leading TV industry
publications, Broadcasting & Cable and Multichannel News.
There are many reasons to attend the Tenth Annual
Hispanic TV Summit on October 3 and, here are the “Top 10”:
1.) “Listening to the Latino viewer” theme
reflects power of Latino audience
From Main Street to Wall Street and Madison Avenue to Pennsylvania Avenue, the
Hispanic television industry is recognizing (and reacting to) the Latino impact
on elections, culture, advertising and the economy.
2.) The honors go to…
At the Awards luncheon, Telemundo news anchor, Jose Díaz-Balart will receive the
2012 Award for Outstanding Achievement in Hispanic TV. And, Comcast Cable will
be recognized for a tenacious commitment to serving the Hispanic audience with
the first-ever Leadership in Hispanic Television Award.
3.) Univision President Cesar Conde opens Summit
The day begins with a one-on-one keynote interview with Univision Network’s
president about the current impact of the increasing influence of the Hispanic
TV audience on business, community, and culture.
4.) Keynote interview with leading advertiser
Pay TV providers are among the leading Hispanic advertisers. Dish Network leads
all pay TV providers and all but one Hispanic advertiser. Alfredo Rodriguez, VP
of Marketing for Dish will discuss the company’s increasing focus on the
5.) Don’t Miss This! Powerful sports leaders
gather to share issues affecting growth
The Hispanic audience represents the biggest growth in sports TV. Hear from some
of the most important executives in Hispanic sports including Enrique Sanz,
General Secretary of CONCACAF; Kathy Carter, President, Soccer United Marketing;
Michael Sprague, Executive VP of leading sports sponsor KIA MOTORS, and top
sports TV executives Yousef Al Obaidly of beIN SPORT, Mark Boccardi of iN DEMAND
and, Jorge Hidalgo of Telemundo.
6.) New consumer research findings and recent
latest Hispanic consumer research data in a special presentation by noted
researcher, Nancy Tellet, the SVP of Research and Consumer Insights at Viacom
International Media Networks.
7.) Walmart joins other key executives on Advertising panel. Emphasis is on
increasing reach and revenues.
One of media’s leading executives, Steven Wolfe Pereira will moderate a
conversation about growing ad revenues and the need to effectively reach and
measure Latino audiences. Participating ad executives include Clint McClain,
Senior Director, Marketing Communications Platforms, Walmart; Carol Hinnant,
Senior Vice President, National Television Sales, Rentrak; Peter Hopkins,
Director, Business Development, Time Warner Cable Media; Tom Maney, EVP of
Advertising Sales, Fox Hispanic Media; Victor Parada, Vice President, Ad Sales,
Discovery U.S. Hispanic.
8.) Industry’s leaders discuss the state of
the Hispanic TV business.
makers and decision makers on the Executive Roundtable addresses the current
state of the industry and define a vision for 2013. Panelists included: Richard
Buchanan, Comcast Media Center; Sofia Ioannou, Viacom International Media
Networks-Americas; Michael Schwimmer, nuvoTV; Claudia Teran, Fox Networks Group.
9.) Defining Hispanic TV and refining programming
Creating programming is the essential heart of the Hispanic TV business. A
diverse panel of producers, programmers, agency executives and on-air talent
discuss the variety of new opportunities available for serving Latinos.
Panelists include: Pablo Alsina, Host/Play by Play Announcer College Football/UFC,
FOX Deportes; Alex Corral, Shine America; Juanjo Duran, YouTube; Josephine
Guzman, The Mount Sinai Hospital; Antonio Ruiz, The Vidal Partnership; Jorge
Tanaka, Video Rola.
10) Attracting Hispanic Viewers
The Marketing discussion focuses on tune-in and pay TV transactions while the
Distribution Panel focuses on the issues related to distributing content over a
variety of platforms. Marketing panel participants include: Nolan Baynes, Music
Choice: Karen Habib, Eclipse Marketing Services; Oscar Madrid, Verizon; Susan
Solano Vila, Telemundo Media. And, Distribution Panel participants include:
Jorge E. Fiterre, CONDISTA; Marcos A. Jorge, Grupo Super Canal; Ruben Mendiola,
Comcast Cable; Tom Mohler, Olympusat Holdings; Rawdon Messenger, Azteca America.
Register today to learn from, to share with and,
to network among top-level colleagues. Nearly 500 industry leaders from the USA,
Latin America, and Spain attend the Summit. They represent advertising,
promotion, programming, production, distribution, marketing, research,
investment, and technology. Attendees are in the businesses of pay TV,
broadcast, production companies, ad agencies, advertisers, technology, audience
measurement, and, financial services.
To register, please visit
www.hispanictvsummit.com or call Sandy Friedman at (917) 281-4718.
The Summit is presented annually by leading
television industry publications Broadcasting & Cable and Multichannel
News and produced by the Schramm Marketing Group Inc., a NY-based marketing
services company which includes Hispanic marketing among its specialties.
Contact; Joe Schramm (212) 983-0219
SOURCE Broadcasting & Cable and Multichannel