Walmart’s Great Value Brand Goes Green with New Cleaning Products

Walmart’s Great Value Brand Goes Green with New Cleaning Products

Great Value Naturals line provides consumers with affordable, plant-based cleaning products that are as effective as conventional cleaners and safer for the environment


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BENTONVILLE, Ark., Nov. 8, 2013 /PRNewswire-HISPANIC PR WIRE/ — To further
the company’s commitment to making eco-friendly products more accessible and
affordable, Walmart today announced the introduction of Great Value Naturals, a
new line of all-natural cleaning products that are as effective as leading
conventional cleaners. The products are available now in more than 2,000 Walmart
stores across the U.S. and will be available soon on

“The launch of Great Value Naturals is an important step in making green
cleaning habits an affordable option for millions of consumers,” said Alberto
Dominguez, Walmart vice president and divisional merchandise manager. “Many
consumers have the perception that all-natural cleaners are more expensive and
don’t work as well as traditional cleaning products. Great Value Naturals
addresses those concerns by combining affordability, performance and care for
the environment.”

Great Value Naturals cleaning products are made from plant-based, all-natural
Evolve® cleaning technology and are sold exclusively at Walmart. The products
are 100 percent chemical-free and toxin-free, biodegradable, non-allergenic and
packaged in recyclable materials. 

The line includes four natural cleaning products available at Walmart’s
everyday low prices:

  • Great Value Naturals Liquid Laundry Detergent:  $8.97 for a 100
    fluid ounce bottle (64 loads)
  • Great Value Naturals Multi-Surface Cleaner:  $2.47 for a 32 fluid
    ounce sprayer
  • Great Value Naturals Glass and Window Cleaner:  $1.98 for a 32
    fluid ounce sprayer
  • Great Value Naturals Automatic Dishwasher Gel:  $3.97 for a 75
    fluid ounce bottle


Evolve is the first all-natural cleaning technology that is lab-tested to
achieve results at levels of efficacy previously seen only through the use of
petroleum-based cleaners, detergents, degreasers and solvents. The technology
effectively captures and breaks down soils, grease, grime and odor-causing
bacteria without leaving harmful residues or irritants behind on skin, surfaces
or the environment.

“As the first green technology to match the potency of chemical cleaners,
products with Evolve-based technology deliver a level of clean that consumers
often notice after a single use,” said Benjamin Shell, CEO of Agaia, makers of
Evolve. “It’s no longer necessary to sacrifice the familiar strength of
traditional cleaners to have a toxic-free environment at home. With products
made from Evolve-based technology, consumers get the best of both worlds –
superior cleaning and all-natural safety – for the first time.”

About Walmart 

Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money
and live better – anytime and anywhere – in retail stores, online, and through
their mobile devices. Each week, more than 245 million customers and members
visit our more than 11,000 stores under 69 banners in 27 countries and ecommerce
websites in 10 countries. With fiscal year 2013 sales of approximately $466
billion, Walmart employs more than 2.2 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be found by
visiting and  on
Facebook at and on Twitter at . Online merchandise sales are available at and .

About Agaia, Inc.

Agaia, Inc., established in 2011, developed and patented the 100 percent
natural, non-toxic Evolve cleaning technology – now marketed under the Great
Value Naturals brand exclusively for Walmart retail customers. For more
information, please visit and

SOURCE Wal-Mart Stores, Inc.

Walmart’s Great Value Brand Goes Green with New Cleaning Products