MINNEAPOLIS, Oct. 6 /PRNewswire-HISPANIC PR WIRE/ — If you love breakfast and speak Spanish fluently, Bisquick(R) and Heart Smart Bisquick(R) want to give you a shot at winning a family vacation of a lifetime — a magical, three-day, two-night, all-expense-paid trip for four to a world-famous theme park in Orlando, Florida. The vacation — the sole prize of a Bisquick(R)-sponsored Spanish-language sweepstakes, which begins this week — includes an unforgettable breakfast on site with Despierta America co-host Karla Martinez. All you have to do is describe your family’s favorite breakfast moment in one, simple Spanish sentence.
Why Spanish? Because the winners will be featured on Spanish-language television broadcasts and interviewed by other Spanish-language media. The sweepstakes is the second one of its kind in two years in which breakfast with Ms. Martinez is part of the prize — the result of an innovative partnership first announced last year by Univision Communications Inc., the nation’s leading Spanish-language media company, and General Mills Inc., a leading global manufacturer and marketer of consumer food products. As part of the partnership, Ms. Martinez stars year-round in a series of 30-second vignettes that provide viewers with cooking and nutrition-related tips, each featuring one of 14 participating General Mills brands including Bisquick(R).
Last year’s winners were treated by Bisquick(R) to a private brunch with Ms. Martinez at Miami Beach’s famous Fontainebleau Hotel and Resort. Wishing to emphasize a family vacation, this year the brand decided to give out one prize instead of five, and make it for a group of four persons. “It just made sense to us, since Bisquick(R) Pancakes are a breakfast favorite primarily shared by the family; it certainly was in la casa Alcocer when I was growing up,” said Dominic Alcocer, Bisquick(R) Associate Brand Manager.
The sweepstakes runs through Feb. 28, 2010, and can be entered in three different ways: online, via text message and through regular mail. There’s no purchase necessary and participants may enter once per day during the promotion period regardless of the method of entry. The lucky winner will be chosen randomly and will be notified on or about March 15, 2010.
Persons entering online should visit http://www.KarlaBisquick.com, where they will find complete instructions and rules. By mobile phone, text the word PANCAKE to the short code 47201 and receive a text message response that will ask you for your family’s favorite breakfast moment. To enter by regular mail, send your family’s favorite breakfast moment on a 3″x5″ card, with your name, address and phone number to: “Win A Breakfast With Karla Martinez and a Magical Trip to Orlando,” P.O. Box 72982, Rockford, MN 55572.
The prize package will provide the lucky winner and three companions with round-trip coach airfare for four from a major airport near his or her home; comfortable hotel accommodations consisting of two rooms, double occupancy, for three days and two nights, ground transportation to and from the airport, the hotel and the amusement park; a generous $600 food credit; and a memorable breakfast for four with the charismatic Ms. Martinez. The entire trip has an estimated value of $6000, and is scheduled to take place Thursday, April 29 to Sunday, May 2, 2010.
The Bisquick(R) Sweepstakes is a creation of Que Rica Vida, General Mills’ popular Spanish-language lifestyle magazine and website, and the cornerstone of the company’s multi-brand Hispanic marketing initiative, of which Bisquick(R) is part. Ms. Martinez is Que Rica Vida’s official celebrity spokesperson.
About Que Rica Vida
Now in its fourth year, the Que Rica Vida initiative is an important resource designed to provide Latina moms with culturally relevant lifestyle information and expert advice on Education, Holiday Occasions, Health & Wellness and Family — issues of great importance to Hispanic families in America. The program was developed by General Mills to help the Hispanic mother succeed in creating a healthier, easier, richer life for her and her family. The cornerstone of the Que Rica Vida initiative is its free quarterly lifestyle magazine and website of the same name, http://www.quericavida.com
About General Mills
One of the world’s leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales. Visit http://www.generalmills.com.
SOURCE General Mills