Epana Networks and HealthTrans Announce Partnership to Provide Pharmacy Discounts to U.S....

Epana Networks and HealthTrans Announce Partnership to Provide Pharmacy Discounts to U.S. Hispanics

Partnership Test in Key U.S. Hispanic Markets - Atlanta, Chicago & Las Vegas


NEW YORK, May 23 /PRNewswire-HISPANIC PR WIRE/ — Epana Networks, Inc., through its subsidiary Kare Distribution, Inc., a leading manufacturer, marketer and direct distributor of high quality, Hispanic-focused prepaid calling cards, today announced a partnership with HealthTrans Inc. to provide pharmacy discounts through Kare’s newly launched consumer loyalty program — Club Bienestar. Club Bienestar was launched in Dec. 2007 as the first and only loyalty program in the prepaid phone card industry targeting the U.S. Hispanic consumer.

Effective April 28th, the Kare and HealthTrans partnership provides Club Bienestar members and their immediate family to receive automatic and complimentary enrollment in Acceso HealthTrans. Acceso HealthTrans is a pharmacy discount program that provides discounts to its members at certain participating pharmacies for drugs and other healthcare supplies. Pharmacy discounts comprise prescription medications, over the counter medications, smoking cessation aids and diabetes supplies.

This partnership leverages Kare and HealthTrans’ unique company strengths to provide access and value to the much sought-after U.S. Hispanic consumer. With an average in excess of 30 million calls per month from Kare’s prepaid calling cards and over 50,000 participating pharmacies nationwide in the HealthTrans network the test phase of the partnership will identify areas of opportunity for each company. HealthTrans pharmacy discounts will average 16% on brand drugs and 55% on generic drugs; though discounts can range up to as high as 70%. Club Bienestar members simply present their card and a valid prescription at a participating pharmacy to receive their pharmacy discount. The entire family can use it regardless of age, income, health status and immigration status.

Club Bienestar retail efforts will focus on one of Kare’s leading flagship prepaid phone card brands Mi Carnal. The Mi Carnal brand represents multi-million dollars in annual sales by targeting Mexico-centric destinations. Kare’s full suite of sales, marketing and technical organizational capabilities will be utilized to support Club Bienestar, including retail merchandising, grass roots marketing, consumer promotions, customized IVR (interactive voice response) messages, on-pack advertising and media promotions.

“Today’s announcement culminates a year of talks and technology sharing between our two companies. We feel that our “best in breed” organizations are in a strong position to provide a unique value proposition to the U.S. Hispanic consumer during today’s tough economic climate. This partnership puts us closer to our goal to be the preeminent prepaid phone card leader providing Hispanic immigrants in the US with essential products and services to help them stay connected with their families abroad,” said John Prinner, Chief Executive Officer, Epana Networks Inc.

William Hernandez, Executive Vice President, Epana Networks Inc., led the partnership efforts. “We’re very excited to have our Mi Carnal flagship brand bring together Club Bienestar and HealthTrans. We believe the cost of health care is one of the critical concerns of our Hispanic customer base. Delivering a truly value-added discount Rx service with our partner HealthTrans that provides significant savings on prescriptions to our customers and enables them use those savings for other critical needs is a win for Epana’s customers. Supporting the needs of our customers and establishing key strategic partnerships such as HealthTrans to deliver solutions for those needs is Epana’s goal and has driven our vision and rapid growth as a company.

Please visit www.epana.com or contact Bill Hernandez for partnership opportunities or for additional information on this program at 646-827-4021.

About Epana Networks

Epana Networks is a leading international telecommunications carrier and service provider and, through its Kare Distribution subsidiary, a national prepaid calling card distributor and marketer. Epana delivers technologically advanced, competitively priced prepaid calling card services to enable millions of people to communicate around the world every day. For more information, go to www.epana.com .

About HealthTrans Access

The Epana Pharmacy Discount Program is offered through HealthTrans(R) Access, a provider of healthcare products and services to those without insurance and to those who need to augment existing insurance benefits. Pharmacy discounts for generic and brand name drugs are available through HealthTrans Access’ network of more than 50,000 local pharmacies nationwide. HealthTrans Access, based in Greenwood Village, Colo., is a business unit of HealthTrans LLC, a national, full service pharmacy benefits administrator. To learn more about HealthTrans Access discount healthcare cards, go to http://www.pathtobettercare.com .

Epana Networks and HealthTrans Announce Partnership to Provide Pharmacy Discounts to U.S. Hispanics