Ernst & Young Recognizes Founders of El Clasificado for their Excellence in...

Ernst & Young Recognizes Founders of El Clasificado for their Excellence in Entrepreneurship


Los Angeles, CA–(HISPANIC PR WIRE)–July 19, 2007 – El Clasificado ( founders Martha de la Torre and Joe Badame were named finalists of the highly coveted Ernst & Young “Entrepreneur of the Year” award for the Greater Los Angeles area (, which was bestowed at a gala event in the Beverly Hilton Hotel on June 26. Close to 100 applications were carefully examined by the panel of distinguished judges, who narrowed down the field to 18 finalists, among whom were the El Clasificado founders.

“We are so happy to be honored as finalists for Ernst & Young’s Entrepreneur of the Year award,” exclaimed Martha de la Torre, co-founder and CEO of El Clasificado. “Every year Ernst & Young presents this award to the most successful and innovative entrepreneurs around the world, and we understand how difficult it is to even make it as a finalist among so many contenders.” Added Joe, “Getting this far twice in our careers is truly an accomplishment in itself, and we look forward to making it further in 2008!” El Clasificado was also named a regional finalist for the award in 2001.

Martha and Joe started El Clasificado ( in May 1988 to help Los Angeles’ Spanish-speaking community conveniently find the services they sought, while learning to improve their lifestyles and adapt to a new country through the publication’s concise community-oriented editorials.

After enduring difficult challenges for the first ten years, Martha and Joe eventually found the right formula which enabled El Clasificado to reach its current levels of success. Today the company boasts of revenues in excess of $9 million and, with the acquisition of the Latin Alternative entertainment biweekly newspaper Al Borde (, the organization now offers a variety of services including grassroots community events, several websites and mobile services, and is clearly poised to become the nation’s leading platform for multi-media solutions.

El Clasificado has also been recognized for its entrepreneurial spirit and success by other organizations such as the US Small Business Administration, the US Hispanic Chamber of Commerce, the National Association of Women Business Owners, and by premier magazines such as Hispanic Magazine, the Los Angeles Business Journal and Inc Magazine.

El Clasificado is a multi-media publication and advertising solutions company with solid advertising platforms in print, online and grassroots events. More than 1 million readers utilize the free Spanish-language publication every week as a source of information on everything from health and education to consumer alerts and real estate. El Clasificado is distributed in over 140 cities in Los Angeles, Orange, Riverside and San Bernardino Counties, and has a verified weekly circulation of over 270,000.

The Entrepreneur of the Year (http:// awards began in 1986 as a way to recognize and honor the best in the business world. Today, it is a proud tradition that has expanded to more than 100 cities in 40 countries and is one of the world’s most prestigious business award. Winning an Entrepreneur of the Year award is often a key step on the journey to market leadership. Previous winners include Michael Dell, Dell Computer founder and CEO, Arthur Blank, Home Depot co founder, John Mackey, co-founder of Whole Foods Market, and Howard Schultz, founder of Starbucks Coffee Corporation.

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Ernst & Young Recognizes Founders of El Clasificado for their Excellence in Entrepreneurship