It’s Time to Pack Your Bags! This 16th of September Southwest Airlines...

It’s Time to Pack Your Bags! This 16th of September Southwest Airlines Vacations and ‘Los Refrescos de Mexico’ Will Be Taking Three Lucky Winners on an Exciting Trip to Celebrate Fiestas Patrias in Las Vegas, the Entertainment Capital of the World

WINNERS WILL ENJOY AN ALL-EXPENSE PAID TRIP TO VEGAS TO ENJOY THE ALEJANDRO FERNANDEZ CONCERT, KA BY CIRQUE DU SOLEIL SHOW, AND RECEIVE $1000 CASH!


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DALLAS, July 28 /PRNewswire/ — Los Refrescos de Mexico (Jarritos, Sangria Senorial, Sidral Mundet and Mineragua) have announced an amazing summer promotion: “Fiestas Patrias en Las Vegas.” Los Refrescos de Mexico are teaming up with Southwest Airlines Vacations to deliver a Fiestas Patrias celebration any Latino would be proud of! Through this fantastic promotion contestants can win: two round trip tickets via Southwest Airlines to Las Vegas, hotel accommodations at the Mandalay Bay Hotel, tickets to the Alejandro Fernandez concert, tickets to the KA by Cirque du Soleil show, and $1000 dollars cash — all in celebration of Mexico’s Independence Day, September 16.

Southwest is a leader in transportation whose innovative business approach has made them successful across all consumer demographics, including the Hispanic community. Nonstop low fare flights and outstanding customer service have been the keys to their success. Novamex, the distributor of Los Refrescos de Mexico, is the leading marketer of branded Mexican food and beverage products in the USA, including the most popular beverages in the Mexican softdrink category. These two companies were brought together by Camelot Communications who had the vision to see the potential of a partnership between two such successful companies.

“Southwest Airlines Vacations and Los Refrescos de Mexico are leaders in their respective industries and favorites among Hispanic consumers, which make this year’s partnership a win-win,” said David Flynn, Novamex Group Brand Manager.

“The Hispanics in the U.S. have great pride in their country and their music. With this in mind,” managing director Jim Lucero says, “this latest campaign is another example of Camelot delivering innovative strategies to increase client sales.”

“We’re pleased that we were able to leverage Southwest Airlines Vacations’ and Los Refrescos de Mexico’s focus on Hispanic customer passion points to develop a very big and impactful summer music promotion,” said Laura Lopez, Southwest Airlines Senior Promotions Specialist.

The “Fiestas Patrias en Las Vegas” Sweepstakes will be supported by network television on Univision, spot radio in key markets and in-store

point-of-sale materials. Consumers may participate in the Sweepstakes July 28, 2008 to August 24, 2008 by sending a completed entry form along with any combination of five (5) bottle caps or labels to the sweepstakes P.O. Box.

The winner’s package will include:

— Trip for two to Las Vegas via Southwest Airlines Vacations

— Hotel accommodations for 4 days/3 nights at the Mandalay Bay Hotel

— $1,000 cash

— Pair of tickets to the Alejandro Fernandez concert

— Pair of tickets to KA by Cirque Du Soleil

ABOUT SOUTHWEST AIRLINES:

After 37 years of service, Southwest Airlines continues to offer the best value in airline travel, allowing Customers the opportunity to travel nonstop throughout the country at a very low fare. Southwest offers a very comfortable ride with premium all leather seats and plenty of legroom. Southwest does not charge Customers an extra fee for changing their reservations and continues to offer free amenities. Customers enjoy complimentary pillows, blankets, snacks, juice, soda, and water on all flights. Since 1987, the airline has maintained the fewest overall Customer complaints as published in the Department of Transportation’s Air Travel Consumer Report. Southwest Airlines (NYSE: LUV), the nation’s largest carrier in terms of domestic passengers enplaned, currently serves 64 cities in 32 states. Based in Dallas, Southwest currently operates more than 3,400 flights a day and has more than 34,000 Employees system wide.

ABOUT NOVAMEX AND LOS REFRESCOS DE MEXICO

Novamex is the leading marketer of branded Mexican food and beverage products in the U.S. where they have exclusive rights for Jarritos, Sangria Senorial, Sidral Mundet, Mineragua, Jarritos Kids, and Savi. As marketers, Novamex focuses on all aspects of brand management, from production in Mexico to consumption in the U.S. and manages a network of over 50,000 distribution points from coast to coast.

It’s Time to Pack Your Bags! This 16th of September Southwest Airlines Vacations and ‘Los Refrescos de Mexico’ Will Be Taking Three Lucky Winners on an Exciting Trip to Celebrate Fiestas Patrias in Las Vegas, the Entertainment Capital of the World