‘Tis the Season to Get Social – Sears and Kmart Debut eGifting...

‘Tis the Season to Get Social – Sears and Kmart Debut eGifting Solution for Holiday Shoppers

New Facebook Application Lets Shoppers Buy and Send Gift Cards without Leaving Facebook


HOFFMAN ESTATES, Ill., Nov. 10, 2010 /PRNewswire-HISPANIC PR WIRE/ — Giving the gift of a Sears or Kmart gift card has gone social as the retailers announced today the introduction of eGifting on Facebook®. The addition of eGift Social to the Sears and Kmart Facebook pages allows consumers to show appreciation for friends and family by giving affordable, yet meaningful gifts in real time. The eGift cards, which are available in $5 increments up to $25, will be posted on the recipient’s Facebook wall or personal e-mail account immediately upon transaction.

“eGift Social enhances Sears and Kmart customers’ shopping experience directly within our digital communities,” said Susan Ehrlich, president, Financial Services, Sears Holdings. “We’re making gift giving easier than ever this holiday season by offering our fans the opportunity to purchase gifts directly on Facebook from any computer or mobile device.”

Sears and Kmart are the first national mass merchant retailers to launch a Facebook gifting program using the First Data(SM) eGift Social(SM) solution. With more than 500 million active users on Facebook daily(i), eGift Social takes shopping at Sears and Kmart to the next level by allowing Facebook users to purchase and send gift cards to a friend or loved one’s Facebook account or e-mail address. The eGift card can be used in store or online at any of Sears and Kmart brands’ retail establishments.

To use the Sears or Kmart eGift Social application, shoppers simply visit the brands’ Facebook fan page (www.facebook.com/sears or www.facebook.com/kmart) and select one or multiple friends to which they want to send gifts; either by adding them from Facebook or by entering their e-mail address. The sender then selects the card amount they’d like to gift, adds a personal message and proceeds through a secure checkout process. Once the purchase is completed, the recipient will receive a Facebook wall post or an e-mail depending on the distribution method the sender selects, notifying them of the gift and instructions on how to use the gift card. With eGift Social, giving the perfect Sears or Kmart gift has never been easier or smarter this holiday season.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation’s fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands’ End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation’s largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings’ website at www.searsholdings.com.

(i) http://www.facebook.com/facebook#!/press/info.php?statistics

SOURCE Sears Holdings Corporation

‘Tis the Season to Get Social – Sears and Kmart Debut eGifting Solution for Holiday Shoppers