Todobebe Announces 3rd TV Special VIVA LA SALUD! to Help Moms Fight...

Todobebe Announces 3rd TV Special VIVA LA SALUD! to Help Moms Fight Childhood Obesity

Star-studded show airs Saturday on Univision


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MIAMI, Sept. 7, 2011 /PRNewswire-HISPANIC PR WIRE/ — Todobebe, Inc., the global family media company, will air this Saturday, September 10th its third TV special Viva la Salud to help families prevent and fight obesity. The special airs as an episode of Todobebe’s popular show “Viva La Familia” on the Univision Network at 12 noon/ 11 AM central.

The hour-long special brings together experts and TV stars to inspire and guide families to change their lifestyles. Viva la Salud features celebrities such as William Levy, Alejandro Chaban, Blanca Soto, Felipe Viel and former Miss Universe Alicia Machado, along with Viva la Familia’s TV hosts Karen Martinez and Jeannette Kaplun.

The show follows two families over a three-month period as they undergo an emotional and physical transformation. It also brings them into a local Walmart Store to show how easy and affordable it can be to buy what you need to be healthier.

Leading Latina mom bloggers from Blogs de Mamas help make a difference with a Viva la Salud Twitter party on September 8th, providing healthy eating tips and giving an inside peak into the TV special. Anybody can join the party this Thursday using #vivalasalud at 1pm EDT.

Proprietary research from Todobebe reveals that more than 65 percent of Hispanic moms with children under the age of five are concerned that their children don’t eat enough fruits and vegetables.

“Todobebe believes we can win the fight against obesity and the power is in the hands and voices of parents. We will continue to help make it easier for parents to find simple tools, resources, and information they need to adopt a healthier lifestyle for their families,” said Jeannette Kaplun, Co-Founder and Chief Content Officer of Todobebe, Inc and co-host of the Viva La Salud TV Special and Twitter party.

About Todobebe, Inc

Todobebe, Inc. is a leading global mom and family media company founded in 1999. Its properties provide the best in family entertainment and expert advice to millions worldwide through national broadcast TV formats, radio, digital community and content websites, promotions, mobile applications, consumer research, events, licensing, and more. Its digital properties include “Todobebe®” (www.Todobebe.com ), “Viva La Familia®” (www.vivalafamilia.com ), “Blogs de Mamas” (www.blogsdemamas.com) and “Embarazo” (www.embarazo.com). Apps available on iTunes by searching keyword “Todobebe.”

SOURCE Todobebe, Inc.

Todobebe Announces 3rd TV Special VIVA LA SALUD! to Help Moms Fight Childhood Obesity