ESPN Deportes Kicks off $10 Million ‘Fútbol a Football’ Consumer Promotion; The...

ESPN Deportes Kicks off $10 Million ‘Fútbol a Football’ Consumer Promotion; The Winner Will Have a Chance to Take Home One of the Biggest Cash Prizes Ever Paid in Cable TV History



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New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–July 25, 2005–ESPN, Inc.,
is giving sports fans nationwide ten million reasons to demonstrate their passion
for fútbol (soccer) and football. Today, ESPN Deportes unveils "Fútbol
a Football," a consumer promotion featuring a $10 million cash giveaway–potentially
one of the largest cash giveaways in cable television history.

WHAT IS FÚTBOL A FOOTBALL?

Fútbol a Football is a four-month, major multi-market consumer promotion
centered around soccer and football–two of the most popular programs on ESPN
Deportes, ESPN’s Spanish-language television network. Chosen at random from
a national sweepstakes, a winner will have the opportunity during halftime of
the Rams vs. Cowboys NFL game in Dallas on New Year’s Day to kick an empty-net
soccer goal from mid-field, followed by a 40-yard field goal. If the contestant
can hit the net and split the uprights on only one attempt each, he or she will
take home $10 million. If only one of the kicks is successful, the contestant
will receive $25,000. If neither kick is successful, the contestant will receive
$10,000 just for trying and being a good sport.

"This is the biggest promotion ESPN has ever rolled out," said Robyn
Remick, vice president, affiliate marketing, Disney and ESPN Media Networks.
"We’re using Fútbol a Football to demonstrate the unique value of
ESPN Deportes to our viewers, affiliates, and advertisers."

Added Traug Keller, senior vice president, ESPN Deportes and ESPN Radio, "Anytime
you give people a chance to win ten million dollars, you are going to raise
the noise level and we’ll be doing it with all the platforms of the ESPN Deportes
brand including radio, print, internet, and of course, television. We think
the promotion will hit home with our fans since it involves elements of soccer
and football–two sports that have intrinsic appeal to our Latino audience."

HOW TO PARTICIPATE IN FÚTBOL A FOOTBALL

Participants can fill out a sweepstakes entry form on http://www.espndeportes.com,
http://www.futbolafootball.com, or call 1-800-Deportes to register for the promotion.
Consumers will also have the opportunity to enter the sweepstakes at a local
ESPN Deportes Fútbol a Football Tour stop. The ESPN Deportes Fútbol
a Football Tour will begin on July 26th in Sacramento, CA and hit 12 markets
around the country for several consecutive days each. The tour will offer an
interactive experience that will feature a backdrop depicting a soccer goalie
and a football referee with arms extended. Contestants will have the chance
to kick balls through the goalie and the ref and win ESPN Deportes gifts and
prizes.

Current ESPN Deportes affiliates can also take advantage of the Fútbol
a Football promotion. Each new subscriber to ESPN Deportes can receive three
risk-free issues of the new ESPN Deportes Magazine (ESPN Deportes La Revista)
and be automatically entered into the national $10 million sweepstakes.

Additional Prizes

Listen and Win: In each of 18 participating markets, local radio station partners
will host a series of drawings and give away a trip to the October 2 NFL game
in Mexico City, the first regular season NFL game ever held outside of the U.S.–
the Arizona Cardinals at San Francisco 49ers. Additional local prizes will include
ESPN Deportes premiums and full-size, autographed ESPN Deportes footballs and
soccer balls.

ESPN Deportes Fútbol a Football Tour (First Four Cities)

  Market     
Date        Event                 
Location
———————————————————————-
Sacramento Tues. 7/26La
Familia Loco Roseville Downtown Tuesday Nights
          
          5 PM – 9 PM      
311 Vernon St.
                                      
Roseville, CA 95678
———————————————————————-
Sacramento Wed. 7/27
Paradise Island   Cal Expo
                     
Amusement Park   1600 Exposition Blvd. Gate 9
                    
12 PM – 10 PM     (corner Expo/Ethan)
———————————————————————-
Los Angeles Sat. 7/30
Mall Event       Westminster Mall
                    
11 AM – 8 PM      1025 Westminster Mall
                                      
Westminster, CA 92683
———————————————————————-
Los Angeles Sun. 7/31
Wells Fargo      Olvera Street
                     
Summer Music     El Pueblo De LA Historic Park
                     
Festival         845 N. Alameda St.
                    
1 PM – 5PM        Los Angeles, CA 90012
———————————————————————-
Los Angeles Mon. 8/1 
Mall Event       Westminster Mall
                    
3 PM – 9 PM       1025 Westminster Mall
                                      
Westminster, CA 92683
———————————————————————-
San       
Thurs. 8/4 Mall Event       Santa Rosa Plaza
 Francisco          
11:30 PM – 8:30   1071 Santa Rosa Plaza
                     
PM              
Santa Rosa, CA 95401
———————————————————————-
San       
Fri. 8/5   Los Lonely Boys  Chronicle Pavilion
 Francisco           
& Ozomatli       2000 Kirker Pass Road
                    
5 PM – 9:30 PM    Concord,CA 94521-1642
———————————————————————-
San   
    Sat. 8/6   San Jose        
Spartan Stadium
 Francisco/         
Earthquakes Vs.   1257 South 10th St.
San Jose            
Columbus Crew     San Jose, CA 95192
                    
5 PM – 9:30 PM
———————————————————————-
San       
Sun. 8/7   Mall Event       Santa Rosa
Plaza
 Francisco          
11:30 PM – 8:30   1071 Santa Rosa Plaza
                     
PM              
Santa Rosa, CA 95401
———————————————————————-
Desert    
Thurs.    Summer Salsa      Doral Desert
Princess Resort
 Cities    
8/11      Splash          
67-967 Vista Chino
                    
6 PM – 12 AM      Cathedral City, CA 92234
———————————————————————-
Desert    
Fri. 8/12 Summer Salsa      Doral Desert Princess Resort
 Cities              
Splash           67-967 Vista
Chino
                    
12 PM – 10 PM     Cathedral City, CA 92234
———————————————————————-
Desert    
Sat. 8/13 Summer Salsa      Doral Desert Princess Resort
 Cities              
Splash           67-967 Vista
Chino
                    
9 AM – 10 PM      Cathedral City, CA 92234
———————————————————————-
Desert    
Sun. 8/14 Summer Salsa      Doral Desert Princess Resort
 Cities              
Splash           67-967 Vista
Chino
                    
2 PM – 8 PM       Cathedral City, CA 92234
———————————————————————-

–30–MT/ny*

CONTACT:
ESPN
Santa Brito
212-456-0252

ESPN Deportes Kicks off $10 Million ‘Fútbol a Football’ Consumer Promotion; The Winner Will Have a Chance to Take Home One of the Biggest Cash Prizes Ever Paid in Cable TV History