NEW YORK, Jan. 8 /PRNewswire-HISPANIC PR WIRE/ — ESPN Deportes, the Spanish-language home of sports news and information, will launch Los Capitanes en ESPN, a program that will feature the latest news, information and commentary surrounding the world of sports. The program will debut Monday, January 11 and air Monday-Friday at 3 p.m. ET.
“Sports news and commentary is truly one of the elements that sets us apart from the pack and adding Los Capitanes en ESPN to the mix will further strengthen our leadership position in sports news and information,” said Rodolfo Martinez, vice president, production, ESPN Deportes and ESPN International. “With the addition of this show we will now be able to offer eight hours of sports news and information on a daily basis.”
The one-hour program will be anchored by legendary sportscaster and ESPN Deportes commentator Jose Ramon Fernandez and feature German Dehesa, one of Mexico’s most respected journalists, as special guest. They will be joined by former Mexican soccer player and ESPN Deportes commentator Rafael Puente, investigative journalist Hector Huerta, SportsCenter anchor Alejandro Blanco and SportsCenter reporter Alex de la Rosa.
Los Capitanes en ESPN joins a strong roster of daily news and information programs, including SportsCenter, Futbol Picante, Jorge Ramos y su Banda, Juego Cruzado, and Cronometro.
ESPN Deportes has become the No. 1 Spanish-language network for sports news and information since being added to Nielsen’s Hispanic sample. In 2009, ESPN Deportes delivered more hours of sports news and information programming than any other Spanish-language network. ESPN Deportes finished 2009 as the most watched and highest rated Spanish-language sports cable network, averaging 40,000 household impressions, out-delivering its closest competitor by 32%. The network delivered the largest average audience overall and across all male demos: 39,257 (P2+), 14,795 (M18-34); 22,500 (M18-49) and 18,548 (M25-54) – almost doubled the network’s closest competitor. In 2009, ESPN Deportes had 44 of the top 50 highest-rated sports news/commentary shows on Spanish-language cable.
SOURCE ESPN Deportes