ESPN Deportes Radio Becomes the Spanish-Language Home of NASCAR Racing

ESPN Deportes Radio Becomes the Spanish-Language Home of NASCAR Racing

ESPN Deportes and MRN Radio enter into exclusive five-year broadcast rights agreement


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New York, NY–(HISPANIC PR
WIRE – BUSINESS WIRE)–October 30, 2006–In a continued effort to better
serve the Latino sports fans in the U.S., ESPN Deportes Radio and MRN Radio, the
primary source for NASCAR stock car racing and related radio programming, announced
today a five-year agreement that makes ESPN Deportes Radio the exclusive Spanish-language
radio home of NASCAR racing’s premier events, it was announced today by Traug
Keller, senior vice president, ESPN Deportes, ESPN Radio and David Hyatt, President
of MRN Radio.

Under the terms of the agreement,
ESPN Deportes Radio will provide up-to-the minute NASCAR news and information,
highlighted with coverage of NASCAR’s three largest racing series – the NEXTEL
Cup, the Busch Series and the Craftsman Truck Series. The agreement will provide
ESPN Deportes Radio exclusive access to a vast amount of content that will fuel
ESPN Deportes Radio’s NASCAR coverage beginning with the 2006 season.

“This agreement clearly
underscores ESPN’s leadership in bringing NASCAR racing to the Hispanic community,”
said Keller. “Our current television agreement grants ESPN Deportes TV
exclusive rights to NASCAR programming and it was a natural next step to expand
the relationship to radio. With the growing popularity of NASCAR racing in the
Hispanic community, we look forward to becoming the primary destination for
the Spanish-speaking fans.”

“Thanks to this groundbreaking
agreement, Latino NASCAR fans now have a radio home for exclusive daily NASCAR
race updates, news and information,” said Hyatt. “ESPN Deportes will
help enhance the sport’s appeal and build a stronger and more diverse fan base
for NASCAR racing. We look forward to a long and fruitful relationship with
ESPN Deportes Radio, and will work closely with them to make this relationship
a long-term success.”

“This announcement
is cause to celebrate for a variety of reasons,” said Oscar Ramos,”
senior director, general manager, ESPN Deportes Radio. “By adding NASCAR
content we have made a tremendous enhancement to our motorsports programming
line-up. This is also a great first step in the effort for ESPN Deportes Radio
and MRN Radio to jointly provide more NASCAR content to a marketplace that has
historically been underserved.”

ESPN Deportes is the brand
under which ESPN Inc. has been serving U.S. Hispanic sports fans since 2000.
In addition to ESPN Deportes Radio, the only around-the-clock national Spanish-language
radio network in the U.S., the roster of branded initiatives now includes ESPN
Deportes TV; ESPNdeportes.com, the leading Spanish-language sports site in the
U.S.; ESPN Deportes La Revista, the only general sports Spanish-language magazine
in the U.S.; and ESPN Deportes Wireless, which offers mobile phone subscribers
images of their favorite Latino sports stars.

MRN Radio, a wholly-owned
subsidiary of International Speedway Corporation, is the primary source for
NASCAR stock car racing and related radio programming. Our award-winning play-by-play
coverage of the NASCAR NEXTEL Cup Series, NASCAR Busch Series, and NASCAR Craftsman
Truck Series is delivered via satellite to over 700 radio stations nationwide.
This makes MRN Radio the largest independent sport radio network in America.

ESPN Deportes Radio Affiliates
by Markets:

Los Angeles                   
KUNX-AM
Pomona                        
KWKU-AM
Los Angeles                   
KWKW-AM
Phoenix                       
KMIA-AM
San Diego                     
XESD-AM
Fresno-Visalia                
KGST-AM
El Paso                       
KSVE-AM
Albuquerque            
       KARS-AM
Atlanta                       
WALR-AM
Las Vegas                     
KBAD-AM
Boston                        
WCCM-AM
Tucson                        
KTKT-AM
Bakersfield                   
KWAC-AM
Salt Lake City                
KJQS-AM
El Centro Yuma                
KICO-AM
Reno                          
KHIT-AM
Port St Lucie                 
WJNX-AM

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ESPN Deportes Radio Becomes the Spanish-Language Home of NASCAR Racing