ESPN Deportes Unveils Five Year Anniversary Celebration Campaign

ESPN Deportes Unveils Five Year Anniversary Celebration Campaign

Viewers to Program Network December 22 - January 7


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BRISTOL, Conn., Dec. 8 /PRNewswire-HISPANIC PR WIRE/ — In an effort to celebrate its five year anniversary, ESPN Deportes announced today the launch of ESPN Deportes Replay, a multimedia campaign that will give fans the opportunity to program the network for three consecutive weeks. The initiative will allow fans to program the network by choosing from a programming roster that includes some of the most memorable sporting events and compelling athlete profiles aired on the network over the past five years.

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The voting process which started December 3 will go through December 14, giving fans the opportunity to cast their votes via http://www.ESPNdeportes.com/replay and chose from a pool of programming that includes UEFA Champions League, EURO 2008, South American World Cup Qualifiers and winter baseball from the Dominican Republic and Venezuela, among others. The events with the most votes will be aired December 22 through the day of ESPN Deportes’ fifth anniversary, Wednesday, January 7, 2009. Each day, ESPN Deportes will feature at least three programs chosen exclusively by fans. The five year anniversary celebration will culminate with a one-hour special edition of SportsCenter.

The ESPN Deportes brand was first introduced September 2000 with the launch of ESPNdeportes.com, the company’s Spanish-language sports site which today features more than 4 million monthly uniques. The television network, which now reaches more than 4 million U.S. Hispanic Nielsen cable homes, also had its beginnings in 2000 as a Sunday night programming block. In 2004, ESPN Deportes was launched 24/7, followed by the launch of ESPN Deportes La Revista, ESPN Deportes Radio, and ESPN Deportes Mobile. Since its launch, ESPN Deportes has reached numerous programming milestones, highlighted with its exclusive telecasts of the inaugural World Baseball Classic (2006), XV Pan American Games (2007) and the UEFA EURO 2008. The network, which launched with a live edition of SportsCenter will have produced its 5,755th live edition by anniversary date.

SOURCE ESPN Deportes

ESPN Deportes Unveils Five Year Anniversary Celebration Campaign