ESPN and Editorial Televisa to Launch Spanish-Language Edition of ESPN The Magazine;...

ESPN and Editorial Televisa to Launch Spanish-Language Edition of ESPN The Magazine; Monthly Magazine Will Carry ‘ESPN Deportes’ Name



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New York, NY–(HISPANIC PR WIRE – BUSINESS WIRE)–March 16, 2005–As a demonstration of ESPN’s ongoing commitment to Hispanic sports fans in the U.S., ESPN, Inc., in association with Editorial Televisa, will publish a monthly Spanish-language edition of ESPN The Magazine beginning later this year. The magazine, which will bear the “ESPN Deportes” name, will be available on newsstands and via subscription. The announcement was made today by George Bodenheimer, president of ESPN, Inc. and ABC ports, and by Eduardo Michelsen, chief executive officer, Editorial Televisa.

The Spanish-language edition of ESPN The Magazine will offer a mix of original content targeted to the interests of U.S. Hispanics, along with material from the English-language edition of The Magazine and contributions from Editorial Televisa. Editorial is expected to include coverage of Major League Baseball, as well as Caribbean and Mexican League baseball; boxing; NFL; Latin American, European, and international soccer; auto racing; action sports; and more. A preview edition is planned for May. Editorial Televisa will publish and distribute the magazine. Editorial content, ad sales, and subscription ales will be a collaborative effort between ESPN, Inc. and Editorial Televisa.

“A Spanish-language edition of ESPN The Magazine is a response to advertisers and readers who have been calling for a regularly published sports magazine targeted to U.S. Hispanics,” said Bodenheimer. “It is also a natural extension of our efforts to serve Hispanic sports fans and it complements our other ESPN Deportes-branded initiatives, including television, radio, internet, and wireless.”

Added Michelsen: “The ESPN brand transcends conventional sports journalism. The magazine will offer Hispanic fans a dynamic and authoritative look at the world of sports not found in newspapers and other magazines. Furthermore, the magazine will provide advertisers a respected and credible environment to reach, in Spanish, a very attractive and vibrant Hispanic consumer.”

About ESPN, Inc.

ESPN, Inc. is the world’s leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU, ESPN Today), ESPN and ESPN2 HD, simulcast services, ESPN Regional Television, ESPN International (networks, syndication, radio, web sites), ESPN Radio, ESPN.com, ESPN The Magazine, SportsTicker, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN360 (Broadband), ESPN Mobile, ESPN on Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

About ESPN The Magazine

ESPN The Magazine premiered in the U.S. in March 1998 and currently serves a circulation of 1.85 million. It was honored with the 2003 National Magazine Award for General Excellence, while being nominated for the same distinction in 2002 and 2004. ESPN The Magazine has also been named to Adweek’s Hot List of magazines for the past four years and was named to Advertising Age’s A-List of magazines in 2004.

About ESPN Deportes

ESPN Deportes is the brand name under which ESPN, Inc. has been serving U.S. Hispanic sports fans since 2000. The roster of branded initiatives now includes ESPN Deportes, a 24-hour Spanish-language sports television network; ESPNdeportes.com, a fully integrated Spanish-language website; ESPN Deportes Radio, which offers exclusive Spanish-language broadcasts of the Major League Baseball All-Star Game, League Championship Series, and World Series, as well as daily syndicated updates featuring scores and commentary; and ESPN Deportes Wireless, which offers Sprint and Verizon mobile phone subscribers images of their favorite Latino sports stars.

About Editorial Televisa

Editorial Televisa is a subsidiary of Grupo Televisa, the world’s largest Spanish-language media company. Its 75 magazine titles, most of them category leaders, are distributed in 19 countries throughout the Western Hemisphere. These titles combine to produce a cumulative paid circulation of 8.2 million issues and a cumulative reach of 58 million readers. The list of well-know titles published by Editorial Televisa includes Cosmopolitan en español, Vanidades, Cristina La Revista, Marie Claire, Harpers’s Bazaar en español, Buenhogar, National Geographic en español, Men’s Health en español, PC Magazine en español, Caras in Chile, Mexico, Colombia and Puerto Rico, Travel + Leisure en español and Maxim en español, among others. Editorial Televisa’s corporate headquarters are located in Mexico City.

–30–MT/ny*

CONTACT:

ESPN

Chris Bellitti, 212-456-0265

or

Santa Brito, 212-456-0252

or

Editorial Televisa:

Linda Rodriguez, 305-871-6400 x301

ESPN and Editorial Televisa to Launch Spanish-Language Edition of ESPN The Magazine; Monthly Magazine Will Carry ‘ESPN Deportes’ Name