MasterCard Wants Consumers to Experience ‘The Joy of Giving’ this Holiday Season

MasterCard Wants Consumers to Experience ‘The Joy of Giving’ this Holiday Season

Holiday promotion offers consumers a chance to win two identical prizes – one to keep and one to give


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Purchase, NY–(HISPANIC PR WIRE)–November 1, 2007–It is said that it’s better to give than receive. What if you could do both thanks to your MasterCard card during the holidays? This holiday season, MasterCard will capture the hearts and minds of consumers by celebrating the spirit of giving with its 2007 holiday promotion entitled, MasterCard “Joy of Giving.”

The promotion, which begins today and runs through Jan. 2, 2008, will give consumers a chance to win two identical prizes – one to keep and the other to give to someone who matters most – via a Sweepstakes and an Instant Win Game. MasterCard cardholders simply use their MasterCard credit or debit cards for qualified purchases during the Promotion Period at U.S. merchants, to be entered in the Sweepstakes for a chance to win.*

“The notion of winning two identical gifts, one for yourself and one to give to someone special – from cars and exquisite jewelry to exotic trips and home entertainment packages – by simply using your MasterCard card this holiday season, is something that distinguishes this initiative from others,” said Amy Fuller, Group Executive, Americas Marketing, MasterCard Worldwide. “This is a great way to help winners celebrate the spirit of giving and share in memorable experiences.”

Ways to Enter Sweepstakes: Card Usage & Online Entry*

Between Nov. 1, 2007 and Jan. 2, 2008, the “Joy of Giving” Sweepstakes offers MasterCard cardholders a chance to win two identical gifts every time they use their MasterCard cards or enter online at priceless.com. Nine winners will each choose from a pool of four prize packages: cars, exotic getaways for four (4), pieces of exquisite jewelry or home entertainment packages. There will be one winner selected each week of the promotion.

Consumers will receive double entries into the sweepstakes every time they tap for purchases with their MasterCard PayPass cards or use their MasterCard cards at the approximately 900 participating Best Buy(TM) stores in the U.S. or BestBuy.com(R).

In addition to the Joy of Giving Sweepstakes, consumers can also participate in the Instant Win Game on priceless.com. Consumers can play up to ten times per day, every day, for a chance to win two identical Gift Cards from MasterCard or Best Buy. There will be one instant winner each day of the promotion.

MasterCard is supporting the initiative with a fully-integrated media campaign, including a television execution entitled “over Joy of Giving,” print, radio, out-of-home, online banners and direct mail.

* NO PURCHASE NECESSARY. Void where prohibited. Starts 11/1/07. Ends 1/2/08. Restrictions apply. Sweepstakes: Max. prize package value: $70,000/ea. PIN-based & international transactions ineligible. Home Entertainment package awarded as Best Buy(TM) Gift Cards. Instant Win Game: Prize package value: $1,000/ea. Visit http://www.priceless.com or call 1-800-MC ASSIST for Official Rules, how to enter Sweepstakes without purchase, & complete details.

About MasterCard Worldwide

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 16 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to http://www.mastercard.com.

MasterCard Wants Consumers to Experience ‘The Joy of Giving’ this Holiday Season