‘Keepers Of The Flame’ Study Shows That Hispanic Men Are Masters of...

‘Keepers Of The Flame’ Study Shows That Hispanic Men Are Masters of the Grill

Celebrity Nuevo Latino Chef, Aarón Sanchez, partners with Char-Broil to provide Latin-inspired recipes for grilling aficionados


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Columbus, GA–(HISPANIC PR WIRE)–May 20, 2004–Char-Broil, the leading manufacturer of American-made grills, today announce the results of the “Keepers of the Flame” study that found 85% of Hispanic men consider grilling to be their preferred method of cooking. To further help Hispanic men fire up their grill, Char-Broil has partnered with Aarón Sanchez, Nuevo Latino chef and owner of Paladar restaurant in New York, to offer flavorful Latin-inspired recipes for the grill, simple-to-follow safety tips, as well as provide an overview of grills available to fit specific grilling needs.

“These results show that family and grilling are a perfect combination, not only satisfying the urge of Hispanic men to barbecue surrounded by their loved ones, but also benefit from being outdoors,” said Rob Schwing, Director of Marketing of Char-Broil. “We are very excited to partner with Chef Aarón Sanchez to help Hispanic men add that extra touch of Latin flavor to their grilling and advise the community on grill options available to fit different styles.”

The “Keepers of the Flame” study found that 89% of Latinos consider grilling a common activity among men in the Hispanic community and 57% of them said they are indeed “masters of the grill” in their households. In addition, 48% of Hispanic men said that grilling brings their families together.

“As a chef, I am always exploring new ways to prepare my signature dishes in the kitchen, but as a Latino man I truly enjoy the simplicity of grilling outdoors,” said Aarón Sanchez. “Grilling can be a fun, healthy way to fix not only meat, poultry, and fish but also fresh fruits and vegetables. Try preparing yucca or chili peppers on the grill and add traditional Latin ingredients like adobo and sofrito to incorporate that special touch of flavor.”

GRILLING RECIPE

Enjoy the summer with Aarón Sanchez’s favorite Chuletas de Puerco con Sofrito, a great dish for when firing up the grill.

Chuletas de Puerco con Sofrito/Pork Chops stuffed with Sofrito

Serves 2

2 center cut pork chops, each 2-inch thick

1/4 cup extra-virgin olive oil

1 red bell pepper, finely chopped

1 green bell pepper, finely chopped

1 white onion, finely chopped

2 cloves garlic, finely minced

1 teaspoon ground cumin

1 teaspoon Mexican oregano

2 tablespoons capers, rinsed

2 tablespoons green olives, thinly sliced

In a large sauté pan, heat 1/4 cup of olive oil until smoking. Add the onion, pepper and garlic, sautéing for 5 minutes until just soft. Add the cumin, oregano, capers and olives, season with black peeper and cook for 5 minutes more. Remove from heat and cool completely.

Heat your Char-Broil gas or charcoal grill to medium high heat.

With a paring knife cut a 1 -inch slit on the side of each chop to make a pocket, taking care not to cut all the way through the other end. Stuff each chop with pepper mixture, season with salt and pepper and set aside.

Put the chops on hot grill and cook for 10 minutes on each side, 20 minutes total until done. Let rest for 5 minutes before serving. Garnish with lime wedge and a drizzle of extra-virgin olive oil.

*Additional Aarón Sanchez grilling recipes found on Char-Broil website

Char-Broil is the leading manufacturer of American-made gas grills, accessories, smokers and electric grills. Based in Columbus, GA, the company is a division of W.C. Bradley & Co. For more information, visit http://www.charbroil.com/sp/index.asp.

About the Survey

The “Keepers of the Flame” study on the grilling behavior of Hispanic men was conducted nationally and sampled 250 men, 18 years of age and older. The study was conducted by StrategyOne via telephone on March 30 – April 6, 2004 utilizing the field services of Telenacion, a Hispanic omnibus survey company.

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CONTACT:

Edelman Diversity Solutions

Jennifer Gordon-Conde

(212) 704-4523

jennifer.gordon-conde@edelman.com

‘Keepers Of The Flame’ Study Shows That Hispanic Men Are Masters of the Grill