Chicago, IL–(HISPANIC PR WIRE)–February 3, 2006–Drinking hot beverages at work can help workers be more productive according to a new survey released by the National Automatic Merchandising Association (NAMA). The research indicates 79 percent of employed U.S. adults with access to office hot beverage service at work report that they are more productive and 63 percent view coffee as a good way for people to get some energy, according to NAMA VP of Membership Services and Coffee Service Dean Gilland.
Said Gilland, “This research suggests that companies that make an investment in the coffee they serve their employees pays off in terms of more productive workers. The study also suggests that employees appreciate the convenience and free or low cost service as well. Companies that don’t already offer coffee service now have documented evidence that the investment will help them increase the productivity of their workforce.”
The study also highlights these results among adults whose work provides a hot beverage service:
— 76 percent agree that drinking hot beverages is relaxing
— Eight in 10 adults (79 %) say access to hot beverages makes them more productive and makes them feel like their employers care about them
— 72 percent say their office hot beverage service is convenient
— 63 percent say their office hot beverage service allows them to get coffee quickly
— 47 percent appreciate that they do not have to pay for or pay a low price for the coffee provided by their office hot beverage service.
Added Gilland, “In addition to workers with access to coffee at work who say they are more productive, the study found that, on average, going outside of the office to get coffee takes almost three times longer than it does to get a cup of coffee from their office hot beverage service. That figure alone should be a wake up call to companies who don’t provide this valuable benefit to their employees.”
The study was conducted online, by Harris Interactive(R) among 3,232 U.S. adults 18 years of age or older, from September 9 through 20, 2005 and included interviews with 534 consumers who are employed full or part time and have a hot beverage service in their office. The study was conducted to help NAMA better understand the coffee drinking environment and coffee services consumer. The results of the study were weighted to be representative of U.S. adults who are currently employed full- or part-time, in addition to using propensity weights that adjust for respondents’ propensity to be online. The sampling error for overall results is +/- 2 percentage points, and for those employed full- or part-time with a hot beverage service in their office it is +/- 4 percentage points.
NAMA is the national trade association of the food and refreshment vending, coffee services and foodservice management industries including on-site, commissary, catering, & mobile. Its membership is comprised of service companies, equipment manufacturers and suppliers of products and services to operating service companies. The basic mission of the association, to collectively advance and promote the automatic merchandising and coffee services industries, still guides NAMA today as it did in 1936, the year of the organization’s founding.
About Harris Interactive(R)
Harris Interactive Inc. (http://www.harrisinteractive.com), based in Rochester, New York, is the 13th largest and the fastest-growing market research firm in the world, most widely known for The Harris Poll(R) and for its pioneering leadership in the online market research industry.