Oglala Lakota Nation’s 41st Annual Wounded Knee Occupation Liberation Day Event in...

Oglala Lakota Nation’s 41st Annual Wounded Knee Occupation Liberation Day Event in Pine Ridge, South Dakota Celebrates Sobriety


WHITECLAY, Neb., Feb. 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — Alcohol Justice
is reporting that the Oglala Lakota Nation will hold its 41st
Annual Wounded Knee Occupation Liberation Day.
  The event is an
opportunity to educate and decolonize future generations through the
four-direction walk, oral teachings, music and more importantly, a time to tell
the truths of oppression that still affect the Oglala Lakota Nation.


(Logo –




“With the invasion of native lands our identity of being the first human beings
here became distorted and we were forced to accept being less then human.  Let
us not forget the worst of the oppressor’s tactics – Alcoholism,”

stated activist Olowan Martinez.  “Liberation Day represents that the era of
the passive drunk Indian is over! Having true faith in our way of life we see
today in 2014 that every action we take should benefit 5 generations ahead of
us. We have so many strong sober relatives that the only option is to continue
to heal. We no longer hide our spirituality; we no longer walk in shame of who
we are. An escape from the slavery of alcohol is now occurring and soon the mind
of the Oglala Lakota will also be liberated,”
Martinez added.


Over the past year tension has intensified between Pine Ridge activists,
Whiteclay liquor storeowners, and the Pivo Anheuser-Busch beer distributor. In
several instances activists successfully blockaded the delivery of Budweiser
beer to the local Whiteclay liquor stores, which account for 80% of the beer
brand smuggled into Pine Ridge. Storeowners responded by arming inebriated
customers with bats and fireworks, and offering them financial compensation, to
confront the activists. Law enforcement decided to use taxpayer money to escort
beer trucks into Whiteclay enabling the illegal bootlegging to continue.


to increased activism, beer sales in Whiteclay have decreased for the fourth
consecutive year, according to the Nebraska Liquor Control Commission. Activists
are charging that the illegal alcohol activity and bootlegging have not been
stopped in Whiteclay, Nebraska because of heavy financial contributions to
Nebraska legislators from Anheuser-Busch, alcohol distributors and alcohol trade


Alcohol political financial contributions include:


  • $96,000 to Nebraska Governor Dave Heineman (making the alcohol industry one
    of his top contributors)

  • $86,000 to Nebraska State Attorney General Jon Bruning (since 2008)

  • $135,000 to candidates for Nebraska in-state offices in 2010 (according to
    the Institute on Money in State Politics)



Independence Oglala Nation 41st Annual Wounded Knee Occupation
Liberation Day 
When:  10 a.m., March 1 & 2nd, 2014  
Where: Pahin Sinte Owayawa Porcupine, SD – Pine Ridge Homeland


  • 25% of Pine Ridge Reservation youth suffer from Fetal Alcohol Spectrum

  • 2/3 of Pine Ridge Reservation adults suffer from alcoholism

  • 75 percent of the beer bootlegged at Whiteclay, comes from the Pivo
    Anheuser-Busch distributor based out of Scottsbluff, Nebraska

  • To stop the illegal alcohol activity at Whiteclay, Nebraska such as:

    • Retailer participation in alcohol smuggling into the Pine Ridge

    • Trade of alcohol for sex

    • Loitering at the premises of alcohol retailers with open containers

    • The inability of Nebraska Liquor Commission to stop illegal retailer

    • Recent homicides and physical violence

    • Alcohol sales to minors

    • Alcohol sales to intoxicated people


More Information:



Media Availability:
For more info or to schedule interviews, contact Jorge Castillo, Advocacy
Director, Alcohol Justice (213) 840-3336


Alcohol Justice

Oglala Lakota Nation’s 41st Annual Wounded Knee Occupation Liberation Day Event in Pine Ridge, South Dakota Celebrates Sobriety