LOS ANGELES, August 4 /PRNewswire-HISPANIC PR WIRE/ — Fox Soccer Channel and Fox Sports en Español have joined forces with FC Barcelona, the American Youth Soccer Organization (AYSO) and Malaria No More to launch the global “More than a Club: Kick it to Malaria” initiative by launching an awareness campaign titled “Every Goal Saves a Life.” Starting September 2, 30-second public service announcements will run on both networks to inform viewers that as they cheer on their favorite teams during the 2008/2009 season, every goal scored will represent a donated mosquito net to families affected by malaria in Africa.
Fox Soccer Channel will make a $10 contribution to Malaria No More for each goal scored during its live and premiere telecasts of the following leagues and tournaments: Major League Soccer, Barclays Premier League, Serie A, Argentine First Division, FA Cup and the CONCACAF Champions League(TM).
Fox Sports en Español will also make a $10 contribution for each goal scored in its live and premiere telecasts of the Copa Nissan Sudamericana, FIFA Club World Cup, InterLiga, Mexican Soccer and Copa Santander Libertadores.
“The ‘Every Goal Saves a Life’ campaign ties our networks’ coverage of world-class soccer into a critical humanitarian initiative, the prevention of malaria,” said David Sternberg, executive vice president and general manager of Fox Soccer Channel and Fox Sports en Español. “We look forward to engaging our viewers in raising awareness and funding to fight Malaria and supporting FC Barcelona, Malaria No More and the American Youth Soccer Organization (AYSO).”
Additional awareness for the Malaria No More campaign will be driven by Fox Soccer Channel’s live call-in program Fox Football Fone-in, which runs weekly throughout the European soccer season. A running tally of goals scored and the channels’ financial contribution will be tracked on the networks’ websites at www.foxsoccer.com and www.foxsportsla.msn.com . The “Every Goal Saves a Life” campaign will run until June 2009.
To increase awareness of the program, the leading networks will also be airing PSA’s about the campaign featuring players from the acclaimed Spanish soccer club, FC Barcelona.
“We applaud the support of Fox Soccer Channel and Fox Sports en Español whose ‘Every Goal Saves a Life’ campaign will only strengthen our efforts to fight Malaria,” said Joan Laporta, President of FC Barcelona.
About Malaria No More
Malaria No More’s mission is simple: to end deaths due to malaria. Malaria No More works to raise the profile of the disease among the public, policymakers, and businesses, while engaging the private sector to provide life-saving mosquito nets and other critical interventions to families in Africa. For more information please visit www.MalariaNoMore.org .
About Fox Soccer Channel
Fox Soccer Channel offers the most comprehensive coverage of world-class soccer available in the United States, including Major League Soccer, England’s Barclays Premier League, Italy’s Serie A and the Argentine First Division as well as global tournaments such as the UEFA Cup, UEFA Women’s Championship, English FA Cup, FIFA Club World Cup, CONCACAF Champions League(TM) and FA Community Shield. The Official Broadcast Partner of the United States Youth Soccer Association, Fox Soccer Channel also televises the United Soccer Leagues and NCAA Division I college soccer matches. The channel reaches more than 33 million cable and satellite households in the U.S. and Caribbean.
Fox Soccer Channel is one of 28 national and regional programming networks within Fox Networks Group, an operating unit of the News Corporation
(NYSE: NWS). These broadcast, cable, satellite and telephony delivered networks reach more than half a billion U.S. television homes, and represent one of the media industry’s most diverse collections of programming operations. Fox Networks Group consists of FOX Sports, Fox Broadcasting Company, Fox Cable Networks and Fox Networks Engineering & Operations. For more information, visit America’s most visited online soccer destination at foxsoccer.com .
About Fox Sports en Español
Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including InterLiga(TM), the Copa Santander Libertadores, the Copa Nissan Sudamericana, and the FIFA Club World Cup soccer tournaments; the Major League Baseball regular season, divisional playoffs, All-Star Game and World Series; and premier combat sports including championship boxing from Mexico and the U.S, Ultimate Fighting Championship(R) and kickboxing. The channel reaches more than 14.4 million cable and satellite households in the country, of which 4.6 million are U.S. Hispanic households.
Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NYSE: NWS) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com .