Englewood Cliffs, NJ–(HISPANIC PR WIRE)–September 24, 2007–Today, Pasalabelleza.com unveils the Dove Hair Trend Guide featuring celebrity stylist, Leonardo Rocco. Revered as the go-to source for the latest in hair from celebrities to beauty editors alike, Leonardo now gives Latinas the inside scoop on exclusive hair styling techniques and trends ranging from how to take care of colored tresses to how to achieve voluminous waves.
Leonardo Rocco, known for coiffing the famous manes of celebrities such as Paulina Rubio, Juanes and Ana de la Reguera, opens his VIP chair and exposes the inside track so now Latinas everywhere can learn expert hair styling tips via the Dove Hair Trend Guide, available in Spanish for download on http://www.pasalabelleza.com. Additionally, visitors can receive their own samples of Dove Advanced Hair Care products to find the right level of care for whatever they do to their hair.
“Beautiful hair does not require a team of stylists, time, effort or money to obtain. Every woman can have beautiful hair, by simply making sure they follow two steps: protect and repair,” says Rocco. “Styles will change depending on the season and this guide will be a great resource to help provide Latinas with tips on how to obtain more beautiful hair in just five days, the best seasonal styles and the recommended products to help achieve them.”
“We’re very excited to offer Latinas exclusive access to this insider’s hair trend guide. Studies show that Latinas spend time and money to find the product and style that is perfect for their individual beauty,” says Marisol Martinez, Multicultural Brand Manager at Unilever HPC. “This is all about spreading beauty secrets — which is why we created our Pasa La Belleza program.”
The Dove Hair Care line of shampoos, conditioners and treatments work hard to protect and repair all types of hair, making hair smoother and stronger. All Dove Hair Care products are available in food, drug, mass and club retail outlets. For free samples and to find the right level of care for whatever they do to their hair, Latinas can logo on to pasalabelleza.com/dove.
The Dove Mission is to make women feel more beautiful every day by challenging today’s stereotypical view of beauty and inspiring women take great care of themselves. Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, hair care and styling aids.
Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 13,000 people in more than 60 office and manufacturing sites in 24 states and Puerto Rico – generating nearly $10 billion in sales in 2006. For more information, visit http://www.unileverusa.com.