Expertise that Counts; News Clips – Measurement – Analysis – Opinion Monitoring

Expertise that Counts; News Clips – Measurement – Analysis – Opinion Monitoring

LatinClips launches comprehensive measurement service for Hispanic communications programsLatinClips Metrics is the first service dedicated to analyze Hispanic media content


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Miami, FL–(HISPANIC PR WIRE)–February 14, 2006–U.S. Hispanic news and opinion monitoring service LatinClips is launching the first service dedicated to analysis of media content published in Hispanic media sources nationally. The LatinClips Metrics service allows clients to choose from a menu of elements that will effectively build a customized report to uniquely quantify and evaluate their Hispanic communications program. Reports are generated by using proprietary metrics developed by the company. Key features of LatinClips Metrics reporting include:

— Third party analysis of media coverage focusing on a story’s overall tone

— Assessing news clips for “Share of Voice”- how much a company’s coverage comprises the entire amount of news coverage about the industry or subject

— Verification and assessment of the product or campaign’s key messages and their relevancy across the media coverage

— Audience demographic data for each media source

— Reporting on opinions generated regarding the campaign or product from Online Hispanic forums

— Competitor tracking which measures a company’s media coverage against that of competitors’ to analyze any differences in quantity or quality

— English-language summaries for articles published in Spanish

LatinClips Metrics is the company’s flagship analysis service and is complimented by its original measurement tool– TrueVal- that calculates a story’s value based on its actual size in comparison to the publication’s advertising column inch cost. The combined measurement services provide clients with fiscal and analytical evaluation of their communications efforts.

“Hispanic communications and marketing budgets are currently expanding yet they also are being highly scrutinized to illustrate return on the corporate marketing investment,” said Christine Clavijo-Kish, LatinClips’ Chief Executive Officer. “We will take the news and opinion clips we have found for our clients and our specialized team will prepare an independent, impartial assessment of what that editorial coverage actually garnered for a brand or campaign.”

LatinClips Metrics will deliver the customized reports via a prepared document that features charts and graphs to better illustrate findings. The reports will be electronically delivered for easier sharing among key publics throughout a client’s organization. “What sets apart the LatinClips Metrics service from other competitive mainstream measurement reporting is that our team has an in-depth knowledge of the Hispanic market and its media so we can deliver our expertise with every report,” Clavijo-Kish added.

Since its inception in 2003, LatinClips has strived to deliver solid expertise in the Hispanic news and opinion-tracking sector. LatinClips Press monitors more Hispanic publications than any other service- 290+ print sources and tracks more than 350 online sources. LatinClips also operates the first service that monitors what Hispanics are saying Online via “Foros” (forums) and delivers consumer-related feedback to clients about their brand and products.

LatinClips Metrics will be available after February 15. For additional details visit the company website at http://www.latinclips.com or send an email to info@latinclips.com or call (305) 971-8687.

About LatinClips, Inc.

Miami-based LatinClips is the nation’s most comprehensive ethnic media monitoring service. Its Diversity Solutions Services feature tracking of news content and opinion from online, print, broadcast TV and radio sources. The company offers several industry “firsts” and exclusive products including retroactive searching of Hispanic print publications, quantitative measurement tools and tracking of Online Forums. LatinClips is a certified, 100 percent minority owned entity and is a sister company of Hispanic and Black news distribution leaders Hispanic PR Wire and Black PR Wire. The company has strategic partnerships with leading Hispanic marketing service companies including Chicago-based Papel Media and New York-based Hispanicad.com. For rates and more information please call 1.866.LAT.CLIP or visit http://www.latinclips.com.

Expertise that Counts; News Clips – Measurement – Analysis – Opinion Monitoring