Extraordinary Spanish programming comes to Mira TV
MIAMI, Aug. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Mira TV today announces it has reached an agreement with Mediaset Spain that will bring some of the top Spanish television productions to Hispanics in Florida. Mediaset Spain is the largest Spanish production company and television station group with six networks, including Telecinco, that for the past 10 years has maintained the top audience share in the country. Mira TV with the signing of this agreement becomes the first affiliate of CincoMas, the recently launched international HD channel broadcasting the best programming from Mediaset Spain’s family of channels. The programming is specifically designed to cater to the Spanish-speaking audience in the United States and Latin America.
“Mira TV is thrilled to be the first station that will provide the exceptional productions from CincoMas to Hispanics in the United States and Florida in particular,” affirms Judith Prado Lombard, General Manager of Mira TV. “This level of productions, generally seen in the general market, will be game-changer for all traditional Spanish channels both locally and nationally.”
“We are very excited with the agreement we reached with Mira TV, one that will allow CincoMas programming to reach the South Florida audience,” explained Xose Manuel Barreira, Director of Mediaset Espana’s international channel. “Mira TV is a station with an extraordinary reach within the demanding Hispanic community. It’s made up of a team of experienced professionals who have been successful at connecting with its audience. We are all convinced that with the assortment of fiction, variety and entertainment programming of CincoMas it will complement perfectly the local line-up of Mira TV that has had such a strong following within the local Hispanic community in South Florida.”
This agreement, several months in the making, allows Mira TV to choose from Mediaset Spain‘s broad assortment of top quality programming and select what best serves its audience. Programs such as the very successful action thriller “El Príncipe” with the talented Cuban heartthrob Rubén Cortada, the most watched series in Spain in 2014 and 2015; the comedy series “La Que Se Avecina” and the acclaimed dramas “Tierra de Lobos” and “Hospital Central”. Also, the best talk shows like “Que Tiempo Tan Feliz” with Maria Teresa Campos, magazines such as “Sálvame Deluxe” with Jorge Javier Vazquez, and the wildly successful reality show “Cámbiame” just to name a few. The variety of programming of CincoMas will provide the Mira TV line-up with a new look and feel that will cater to a larger, more diverse audience, beginning in late August.
Mira TV’s commitment to provide quality local programming continues
Mira TV will also continue to offer the locally produced programs such as Buenos Días Miami with Tomás García Fusté, Cocinando con Don Davis, Dr. Misael, Prohibido Callarse with Roberto Rodríguez-Tejera, María Elvira and Rick Sánchez, which will continue to entertain the South Florida viewers.
Mira TV programming airs in Miami-Ft. Lauderdale, West Palm, Orlando and Jacksonville markets by air, cable and satellite. In Miami, via WDFL-18 (Air), channel 18 DirecTV and Comcast, as well as channel 20 and 1020 HD in AT&T U-Verse covering the State of Florida and in channel 82 Atlantic Broadband.
For more information about Mira TV and its programming, please visit www.miratv.tv
CONTACT:
Gloria M. Garcés
Director of Public and Community Relations
ggarces@miratv.tv , 786.236.5786, 305. 642.7777
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MEDIASET SPAIN is the number one TV Network in Spain and fourth in Europe. It is a publicly traded company and has the highest capitalization rate among the media sector in the IBEX 35 in Spain. It includes a group of channels, such as Telecinco, Cuatro, Factoría de Ficción, Boing, Divinity and Energy. It is the TV network with the highest audience share and leader of monthly traffic on its websites. Telecinco.es is the #1 site among all TV stations, followed by their other sites: Cuatro.com, Divinity.es and Mitele.es. It also has the most prevalent social media presence for a media group. Its programming content generates 55% of all online comments in relation to TV, garnering over 53 million mentions (Global In Media). The company also includes other entities such as Atlas, the leading news generation agency in Spain and Telecinco Cinema, the top Spanish movie production company known for such acclaimed films as “Ocho apellidos vascos” (the most successful Spanish film in viewership and income in the history of Spain), “El laberinto del Fauno” (winner of three Oscar Awards), as well as “Lo imposible”, “Ágora”, “Las aventuras de Tadeo Jones”, “El orfanato”, “Celda 211” and “No habrá paz para los malvados”. Among its most recent subsidiaries is Ad4ventures, a venture capital company created in 2013 that uses media for equity agreements(advertising space for equity shares) to invest in young companies with high growth potential in the digital and technological fields.
The brand “12 Meses” (12 Months) is part of its Social Responsibility Policy and was founded in 2000 to create awareness among viewers regarding important social issues impacting campaigns such as “Eres perfecto para otros” (“you are perfect for others”) dedicated to discuss and shed light on the importance of organ donation; or the campaign “Con la trata no hay trato” to fight against Human Trafficking.
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