Miller Lite Fútbol Festivals, Gold Zones Kick Off Gold Cup Tournament

Miller Lite Fútbol Festivals, Gold Zones Kick Off Gold Cup Tournament

Miller Lite to provide host cities and other Hispanic markets with interactive cultural experiences as part of its Gold Cup Program


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Milwaukee, WI–(HISPANIC PR WIRE)–June 1, 2007–Miller Lite today announced it will host a variety of Festivals de Fútbol (soccer festivals) to kick off the 2007 CONCACAF Gold Cup(TM) tournament in each host city, as well as in other key Hispanic markets. Beginning today in Miami, Miller Lite is bringing the party to Hispanic soccer fans at the club La Covacha, beginning at 7 p.m., where legal-drinking-age-consumers will be treated to a free concert by the “salsa gentleman,” Gilberto Santa Rosa.

Each festival will begin in the late afternoon and will feature a variety of regional and national musical acts, authentic food and interactive soccer experiences. The festivals are open to anyone 21 or older. Other key markets, dates and locations for the Festivals de Fútbol include:

— Chicago – June 3 at Plaza Garibaldi, featuring an appearance by Jorge Campos

— San Antonio – June 9 at Rosedale Park, to benefit the Holy Family Catholic Church

— Dallas – June 8 in the Automobile Building at Dallas Fair Park

— Houston – June 13 at Reliant Stadium, featuring an appearance by Jorge Campos

“These Festivals de Fútbol are a great way to take the party directly to the Hispanic soccer fan on their own turf,” said Michael Hand, Miller’s director of Hispanic promotions. “Featuring regional musical acts, authentic cuisine and a variety of soccer skills challenges, each festival will link to our Gold Cup theme of ‘United with Passion’ (Unidos con Pasión). It started with MillerLiteLatino.com and will continue throughout the tournament at each of these events.”

Additionally, Miller Lite will be providing fans with a unique experience prior to and after the games by hosting Miller Lite Gold Zones in each market. This near-stadium destination will deliver an exciting cultural experience, with an interactive area that embodies the intensity of shared Hispanic passions: soccer and music, food and beer.

These premier hospitality experiences will feature many of the same elements of the Festivals de Fútbol and will take place within the respective game day Stadium/Field environment. It will be open approximately three hours prior to the start of the game depending on the time of kickoff. A total of ten Miller Lite Gold Zones will take place throughout the tournament; markets include Los Angeles, New York, Houston and Chicago

Last month Miller Lite announced the launch of its first ever Hispanic web site – also a part of its overall sponsorship of the Gold Cup. MillerLiteLatino.com is the brand’s online hub and houses all Miller Lite Hispanic promotions, interactive content, product information and advertising.

The CONCACAF Gold Cup(TM) is the confederation’s showpiece event for men’s national teams as it crowns the regional champion. The 2007 Gold Cup is scheduled to take place June 6-24, 2007, with the tournament’s early games played in Boston, Houston, Los Angeles, Miami and New York. The semi-finals and championship game will be played at Soldier Field in Chicago.

About Miller Brewing Company:

As one of America’s oldest brewers, Miller Brewing Company continues the commitment of founder Frederick J. Miller to brew “confoundedly good beers” with “uncompromising quality.” Through more than 150 years of innovation and brewing excellence, Miller has built a broad portfolio of award-winning beers that capture approximately 18 percent of the U.S. beer market. In the past decade, Miller beers have won 105 medals – more than twice as many as its major competitors – at the biannual World Beer Cup and annual Great American Beer Fest. An unprecedented four-time gold award winner at the World Beer Cup, Miller Lite is the great tasting, less filling beer that has defined the American light lager category since 1975. Miller also brews smooth, golden rich Miller Genuine Draft using a unique cold-filtering process introduced in 1985. The company’s oldest brew is Miller High Life, the champagne of beers. Miller imports Peroni Nastro Azzurro, Pilsner Urquell and Foster’s, and it offers regional craft brews from the Jacob Leinenkugel Brewing Company and the Blitz-Weinhard Brewing Company. Near-premium beers include Milwaukee’s Best Light, Steel Reserve, Olde English 800, Mickey’s Malt Liquor, Icehouse and Sharp’s, a non-alcohol brew. Miller also offers the Sparks line of caffeinated alcohol beverages. Miller is a wholly owned subsidiary of SABMiller plc, one of the world’s leading brewers with a global footprint spread across six continents. For more information, visit http://www.MillerBrewing.com.

Miller Lite Fútbol Festivals, Gold Zones Kick Off Gold Cup Tournament