New York, NY–(HISPANIC PR WIRE)–May 25, 2004–Fiesta Buchanan’s, featuring Los Vencedores del Norte band kicked off a three-city tour in Milwaukee, WI, on May 7 at Club Galaxia and continued with a scheduled stop on May 21, at 8 Second Saloon in Indianapolis, IN. Fiesta Buchanan’s now moves on to Chicago, IL, and will be presenting at Club Noa Noa on June 4th. Buchanan’s brand sponsorship of the Fiesta Buchanan’s Los Vencedores del Norte Tour is supported by Wrangler Western Wear and Alcala’s Western Wear. Hat shapers and boot shiners will be available to offer their complementary services courtesy of Alcala’s Western Wear. Las Chicas Wrangler will make a special appearance in Chicago.
“Buchanan’s is proud to be associated with Los Vencedores del Norte tour because of their perseverance in conquering and transmitting a positive message across borders,” said Emma Medina, Buchanan’s Scotch Whisky Brand Manager, “We are honored to have the opportunity to celebrate hand in hand the music and traditions of the Mexican community; with Buchanan’s the essential remains”
Los Vencedores del Norte combines a subtle blend of traditional Mexican Norteña music, mainly Norteña, with world rhythms such as Colombian cumbia, American pop and boleros combined with heartfelt lyrics narrating migrant struggles as evoking memories from the old country. The band’s origins can be traced back to the late 1980’s when a team of musicians formed a group under the name El Camino. While on tour in México, the band members decided that the band needed a new name, one that could convey their determination to succeed across the border. El Camino was officially changed to LOS VENCEDORES DEL NORTE.
The tour is free to the public. People interested in attending the concerts in Chicago can call 1-877-893-8478 for more details or visit the aforementioned club.
“We are proud to be associated with a champion brand such as Buchanan’s Scotch Whisky that supports the Hispanic community in Milwaukee, Indianapolis and Chicago” said Los Vencedores del Norte lead singer Martín Olivares. “We are looking forward to seeing our fans, family and friends at the concerts.”
About Buchanan’s Scotch Whisky
Buchanan’s was created during the late nineteenth century by James Buchanan, a blend of Scotland’s finest malt wiskies aged for 12 or 18 years in the case of Buchanan’s Special Reserve. Buchanan’s is extraordinary: an exceptionally smooth, fine, elegant, whisky of quality; that in the American market has wide acceptance among Hispanic consumers.
About Schieffelin & Somerset Co
Established in 1794, Schieffelin & Somerset Co. has developed into one of the leading importers of premium wines and spirits in the United States. Today it is co-owned by two of the world’s most prestigious conglomerates, MoetHennessyLouisVuitton (LVMH) and Diageo. The S&S Co. portfolio includes such products and premier brands as Moet & Chandon Champagnes, Grand Marnier Liqueurs, Hennessy Cognacs, Johnnie Walker Scotch Whiskies, Tanqueray Gin, J&B Scotch Whisky, Dom Pérignon Champagne, Ruffino Italian Wines, Tanqueray Sterling Vodka, Buchanan’s Scotch Whiskies, Cîroc Vodka, Chandon California Sparkling Wines, Terrazas de las Andes Wines, Casa Lapostolle Chilean Wines, Pinch Scotch Whisky, and The Classic Malts Scotch Whiskies. Headquartered in New York City, the company maintains seven regional offices in New Jersey, Illinois, Florida, Texas, and northern and southern California.
Schieffelin & Somerset Co.
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