Latin Grammy Party Benefits National Council of La Raza

Latin Grammy Party Benefits National Council of La Raza

Sponsors Johnnie Walker(R), People en Español and Jaguar unite to raise funds for Latino Hurricane Relief


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–(HISPANIC PR WIRE)–

WHAT:

A private party sponsored by Johnnie Walker(R), People En Español and Jaguar to raise money for the National Council of La Raza’s (NCLR) Hurricane Relief Fund took place last night after the Latin Grammy Award Show. Hosted by Extreme Makeover: Home Edition’s Eduardo Xol and People En Español editor Richard Pérez-Feria, the event raised awareness for the plight of Latinos in the gulf states and raised more than $15,000 the specially created fund.

Ricardo Valdes, Multicultural Marketing Manager for California of Diageo North America and People En Español’s Pérez-Feria each presented $5,000 checks to NCLR. Board of Director and Executive Committee member, Antonia Jimenez, accepted on behalf of NCLR, the largest national Hispanic civil rights and advocacy organization in the United States working to improve opportunities for Hispanic Americans.

Among the guests were:

— 2005 Latin Grammy winners: Luny Tunes, Francisco Saldana and Victor Cabrera

— Desperate Housewives’ Ricardo Chavira

— TV Personality Daisy Fuentes

— Music Producer Emilio Estefan Jr.

— Singer Frankie J

— Without a Trace’s Roselyn Sanchez

— My Name is Earl’s Nadine Velazquez

— Former Miss USA Dayanara Torres

— Univision’s Barbara Mori

— Actress Ali Landry and Sandra Vidal

— Despierta America’s Ana Maria Canseco

— Musical Performers: Bacilos, Banda El Recodo de Cruz Lizarraga, Alexandre Pires, Nely, Ivan Beyer

— Actors Eduardo Verastegui, David Lipper, Wilmer Calderon, Matt Cedeño, Esai Morales, Alex Quinn Jr.

— Extreme Makeover Home Edition’s Ed Sanders, Paige Hemmis, Tanya McQueen, Michael Moloney

Additional Information: Chris Parson, V.P. of Scotch Marketing for Diageo stated, “Tonight, when we honor the achievement of Latin musicians, we also celebrate the resilience of the Latino community affected by the hurricanes and support them on their personal journeys to recovery”.

“People En Español is excited to partner with Johnnie Walker(R)to help raise awareness for this important cause,” said editor Pérez-Feria. “Our goal is to support all Latinos who have been deeply affected by these natural disasters.”

Through its network of more than 300 affiliated community-based organizations (CBOs), NCLR reaches millions of Hispanics each year in 41 states, Puerto Rico, and the District of Columbia. No one knows for sure the actual number of Latinos affected by the storms. “NCLR’s Hurricane Relief Fund was created to help ensure that the hundreds of thousands of Latinos affected by the ravages of Katrina, Rita and Wilma were not left out in the cold. These folks who have worked hard, contributed significantly to our society, have paid taxes, and now find themselves without access to the resources being made available by the government and other organizations. I would like to thank Johnnie Walker(R), People En Español and Jaguar for sponsoring the magnificent event. You are helping so many hard-working Latino families who have lost everything get back on their feet and resume their pursuit of the American Dream,” stated Janet Morguia, NCLR President and CEO.

Many Latin Grammy nominees joined hundreds of music, TV, and movie personalities and their industry colleagues as they celebrated the achievements of Latinos in the entertainment business while helping to raise much needed funds. Celebrity DJ Carlos V aka C-LOS kept the guests dancing.

About Johnnie Walker(R):

The Johnnie Walker(R) portfolio features five award-winning whiskies – Red Label(R), Black Label(R), Green LabelTM, Gold Label(R) and Blue Label(R) – imported and distributed in the United States by Diageo North America. More than 4 bottles of Johnnie Walker are consumed every second, and more than 120 million bottles are sold every year in more than 200 countries. The product line covers a broad range of occasions for the whisky drinker from every day to special moments. The five premium brands represent a range of prices and tastes that share a remarkable 180-year history and a commitment to quality. Additional information about Johnnie Walker may be found at http://www.johnniewalker.com

About Diageo:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Crown Royal, as well as Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 200 markets around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com. Celebrating life, every day, everywhere, responsibly.

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Latin Grammy Party Benefits National Council of La Raza